Whew! Aston Martin Will Not Produce a SUV
In great brand news, Aston Martin has apparently cancelled the plan to build a Lagonda SUV! Hooray! I say this because, I was never a fan of the idea of Aston Martin creating a SUV.
While other manufacturers like Porsche have succeeded with the Cayenne and the upcoming Macan. Aston Martin shouldn’t trade in their heritage and create this monstrosity.
The SUV was planned by the former director of Aston Martin, but with their new director, Marek Reichman, the brand wants to move more in a traditional path with GTs and 4 doors like the Rapide.
However, Reichman did say that they still have plans for the Lagonda nameplate. This is probably due to the heavily cladded mule that has been spotted around the Aston Martin factory in England.
While Aston could bring back the name with a standard model, the company did announce not to long ago that they would be expanding their “Q” department with more one-off series of cars with very limited runs. Only time will tell if the Lagonda makes a comeback, but as for now, we can all rejoice that the famous Wings won’t be on a god awful SUV.