Porsche, not content with relying on the curves of the 911 to sell their cars, have enlisted tennis superstar Maria Sharapova as their new brand ambassador. I’m not saying that Porsches aren’t attractive on their own, but this certainly doesn’t hurt. She’s definitely easier on the eyes than Magnus Walker, I’ll give you that much.
She might not wrench on her own cars like he does, but she’s not as detached from the brand as you might think. According to Porsche CEO Matthias Meuller, “She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars.”
Indeed. Beautiful, high-performance cars and beautiful, high performance athletes are a natural fit.
