I read an interesting article and thought some of you might like to know too. Perhaps you can use google translate.

http://www.autoblog.nl/nieuws/dit-ve...921#post-60921

Seems like a german university has calculated how much profit car brands make. Basically porsche top the ranks with an average profit of 16590 euro per car.....

Now you know how much you can negotiate

 

I really don't think it's a secret that Porsche is immensely profitable. How can they not be if they charge $300 for a decal on the side of the door or $335 for a painted key fob? Or $8,520 for carbon ceramic brakes?

 

I think you'll find they've taken the total profit of the Porsche group (which includes all their consulting (Weissach and other business consulting) and divides that by the number of cars produced. Not really an indicator of the actual profit per car but rather of the whole organization in the Porsche empire. Their consulting/engineering revenue is massive.

 

+911!

Or $ 63,000,- on a 918 paintjob that just looks like Rhodium silver (according to a rennteam member that has ordered a 918 and got to see the paintsamples yesterday)

 

You would be immensely profitable too if you could sell some LED lights for 3k, or a carbon fiber shift *** for 800 bucks or some spacers for 500 bucks.

 

I guess since a university did the research there much be some truth in it and/or should produce the same results if done again. So I think they took into account there consulting revenue when doing the math.

And i did not think it was a surprise Porsche was topping the rank, but I would have thought there revenue per car would have been higher. Although It probably willl be on my car It's very well spec'd, but got a 16k discount on a 188k custom order. Which is not bad considering this average profit per car I thought Overhere (holland) they charge 200 euro for the floormats.....is this the same for you?

 

isn't that margin really the dealer not making money. Porsche will make the same regardless if they gave you 1% discount or 7%....right?

 

It doesn't really say but I guess you' re right........ it does say that from a 22500 euro car (without taxes and vat) the dealer margin is about 3700 euro.

 

Most of their profit & revenue goes towards r&d ---delivering perfect cars ...

 

^^^ +1

 

Not quite. Liquid metal does look different from Rhodium Silver.

 

I know it does, but not $63K differenent! Ridiculous.... On pictures, I didn't even notice there was a difference!

 

Perfect cars....NO...great cars...absolutely. Now it they could only stop charging us loyal customers through the nose for options.
Whenever you read a road test in any mag it seems to go the same way. It lists "List price....$98K. then "Price as tested.....$129K" usually the car they may be comparing the Porsche to will have a $10-15K difference between the two.

 

Personally, I think it's the law of supply and demand; mostly on the demand side. Their prices are not based on cost. Corvette's price is based on cost+ (or minus). On the other hand, I'm glad they feel comfortable with their financial position to get back to Le Mans, etc. And Porsche owners appreciate the fact that they can afford the best driver's car.

ChuckJ

 

Wall Street Journal did a story years ago on what it costs in raw materials plus labor for a steak dinner at a high end place, a stainless steel Rolex sub among various items.

Made you think twice before slapping down the Amex.