Child's Picture Book
 

Was looking at the mail today and I spotted a small flat from Porsche. A new toy? A promo gift? A calendar? Nope. These guys sent me a picture book - sort of like the kind I used to buy to read and show to my daughters when I put them to bed. It was the epic story of the Macan S and Turbo.

Are they for real? Who in their right or left mind believes that a 911 driver would consider their tiny overpriced SUVette after getting this picture book?

I want in on their promo budget. I'm sure I could score enough for a significant portion of a 918 from these gullible guys.

I remember something like that from another car maker done in the 60s or so. It was a kids book by Volvo or Saab I believe. The car was the hero of the story and it was illustrated.

Edit: found link http://jalopnik.com/holy-crap-volvo-...oks-1081330411

Oh no, this was written for adults

I got a pretty box with a credit card looking thing with my vin number and model type and a book called the porsche principle. Also came with a pen and a nice letter thanking me for choosing the car. One of the book chapters was called Exclusivity and Social Acceptance, which I found amusing.

I am most sure I am following you here. There will be no shortage of 911 drivers who might consider a Porsche Macan.

Agreed. I will be one of them but as a second car (one day).

Yup - I received one as well - "special delivery".
A hardcover, coffee table quality, glossy children's book.
Completely over the top for this city / runaround type of car, whose market segment includes the Audi SQ5, Mercedes GLK AMG etc..

They should have saved the money and made their $1,670 rearview camera option a standard feature.

I'll stick with my V8 Supercharged Range Rover for less money.

Yep..I got a nice custom package too with an online code to customize it just as I like it....?? they're really making a great effort in marketing this little SUV

I ordered a Macan Turbo to replace my 2013 Cayenne GTS that is being repaired after getting rear-ended by an HVAC service truck 5 weeks ago while stopped at a red light. $18,000 in damage.The test drive was very convincing. Porsche's story that it is a sports car with storage and hauling capacity is pretty right on. It is certainly closer to the 991S in every aspect than it is to the Cayenne GTS. Will be a nice problem to have every day...which to drive, the 991S or the 95BT? It's very clear that people who are making fun of it as a city runaround type of car simply have yet to drive it. It's been placed into a market segment with the Q5 and others. But that's simply because of its size and there's no where else to put it. But it is in a class by itself.

Not sure I'm as upset over the child's book as you, though. With record sales, I'm not sure there's much traction to the argument that Porsche Marketing doesn't know what they are doing or should be more careful in how they spend their money. Haven't seen them make too many mistakes over the years I've been driving Porsches.