Dealers discounting 997's
 

I have been shopping hard for my next 'P' car and have not yet decided what to purchase. In my search, I encountered a dealer advertising in Autoweek that would sell me a new 997S ( with a list price of $99,000) for$ 87,000. I thought this was a great price but it is a black car and I just don't have the patience or time to keep a black car clean. Anyway, it seems that at least here in Ohio, the dealers are having a hard time selling cars. At least one local dealer is discounting'04 TT$15,000 +. In all my years as a Porschephile I have never seen this.

Come on Man, black is hard to keep clean but it blings when it is clean.

Those are great discounts, take advantage, its a buyer's market.

Go for it!!!!!!

I thought my black car would be a major PITA when I got it. Now I don't think I would have any other color. Very cool,

YEa but still 87k?? Give it a year and it's going to drastically decrease, esp if their not even selling now...I dont know about the prices on the 997's anymore...love the car...price is off though I think. I mean for 87k you can get a REAL nice 996 turbo!

Where do you think a slightly used (ie 5K — 7K) C2S trades for in a year? Assuming that MSRP is about $90K (rough average), I'm probably thinking a slightly used car is probably at about $76 - $78 within a year.

Thoughts?

are u sure it's not one of the DEMO car? sounds just too good to be true... even 996 is hard to come by at that discount when new.

I believe that $87K was probably a misprint. I don't think Porsche would allow a dealer to discount so much..

Dealer is an independent business and does whatever is needed to maintain short term cash flow to pay the bills vs long term profitabilty. If the latter never occurs , then the business is kaput. Every dealer has varying amounts of financial cushion depending on number of dealerships , public vs pvt owned and it's mix , area economy and recent capital expenditures.
No maufacturer is allowed to dictate a minimum selling price whether new or used.

I would think dealer invoice would be higher than $87K. Is there $12K of margin in a 997?

I think the margin on 911's are around $10k. The price on the black 997S sounds too good to be true...

Dealer invoice is historically about 86% of MSRP on Porsches , so all those " $99K Special " 997S black/black launch cars that most dealers got as first demos probably invoiced around $85K.

My new MB is metallic black and I love it, I am TIRED of silver boring boring boring shows no lines or depth to any car!

No, it's not a misprint. Dealer just got car in and it is on the showroom floor with 20 miles on the odometer. MSRP is 99,000 and dealer will sell it for $87,000. I didn't buy it but the deal is there.