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Porsche March sales...why is 911 sales down so much?

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Old 04-11-2012, 07:22 PM
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Porsche March sales...why is 911 sales down so much?

http://www.bizjournals.com/atlanta/n...-in-march.html


911 sales down 24% over 2011 numbers.

Lack of supply or something else?
 
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Old 04-11-2012, 08:10 PM
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Originally Posted by buckwheat986
http://www.bizjournals.com/atlanta/n...-in-march.html


911 sales down 24% over 2011 numbers.

Lack of supply or something else?
Speculating the following :

1) (approx) 20 Percent price increase
2) Only PDK cars at the launch
3) Controversial styling and interior
4) Slight performance gains
5) Competing vehicles are selling with more performance at lower price
6) Consumers are getting wiser

In the meantime the current 997 models have actually gone up in value on the used market in that 70K-85k price range which is precisely what a Porsche 911 once cost not too long ago.
 
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Old 04-11-2012, 08:17 PM
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Originally Posted by yrralis1
Speculating the following :

1) (approx) 20 Percent price increase
2) Only PDK cars at the launch
3) Controversial styling and interior
4) Slight performance gains
5) Competing vehicles are selling with more performance at lower price
6) Consumers are getting wiser

In the meantime the current 997 models have actually gone up in value on the used market in that 70K-85k price range which is precisely what a Porsche 911 once cost not too long ago.

Good points all.

I am very surprised by that result.
 
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Old 04-11-2012, 08:50 PM
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This is not to mention that
-4 and 4s. Not available
- s only available as stock and most custom orders wil come in May and final payment/ ie when it counts as sale is day you pay th whole car (or finance or lease)
- cab came in late
- no turbo
And all points mentioned by yrralis
 
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Old 04-11-2012, 09:44 PM
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Originally Posted by yrralis1
Speculating the following :

1) (approx) 20 Percent price increase
2) Only PDK cars at the launch
3) Controversial styling and interior
4) Slight performance gains
5) Competing vehicles are selling with more performance at lower price
6) Consumers are getting wiser

In the meantime the current 997 models have actually gone up in value on the used market in that 70K-85k price range which is precisely what a Porsche 911 once cost not too long ago.
It great that the 997's are going up in value. I love my car. I remember when you gave me the link for mine.....thanx again. You always have a host in the great city of San Francisco!
 
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Old 04-11-2012, 10:19 PM
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That doesn't really surprise me. I think looking back, the 997.2 is going to be remembered as a classic 911 version. Modern tech but still raw 911 characteristics. Oh, and the engine doesn't blow up. That's good, lol.
 
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Old 04-11-2012, 11:07 PM
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I'll let you know when my 997.1 explodes The 997.2 is great too and I'd like to experience the NA PDK and manual one of these days - 2WD.
 
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Old 04-11-2012, 11:48 PM
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We should start to see discounting in the 7% - 10% or higher range sooner?

I can imagine sales jumping if the price was 10-15% lower
 
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Old 04-12-2012, 04:23 AM
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I love the look of the new 911 but the price increases rocked me... I could live with the 997 coupe because of the sunroof/moonroof but now it's an option at a pretty costly increase..
My 09S is a lot of car when matched against the new model.. No reason to change..
 
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Old 04-12-2012, 04:28 AM
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Originally Posted by jakesdad
I love the look of the new 911 but the price increases rocked me... I could live with the 997 coupe because of the sunroof/moonroof but now it's an option at a pretty costly increase..
My 09S is a lot of car when matched against the new model.. No reason to change..

Exactly my thought, my 09 was about 100+, and in 3 a similarly equipped 991 S is 120, yay steep!
 
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Old 04-12-2012, 05:37 AM
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Originally Posted by tiyyara
This is not to mention that
-4 and 4s. Not available
- s only available as stock and most custom orders wil come in May and final payment/ ie when it counts as sale is day you pay th whole car (or finance or lease)
- cab came in late
- no turbo
And all points mentioned by yrralis
I think you're points are spot on. yrralis' points are valid but would be valid for just about any new Porsche model in it's first year. At the new prices buyers are going to wait to get what they want and not buy something off the lot spec'd to someone elses tastes.
 
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Old 04-12-2012, 07:15 AM
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There were very few cars available on dealer lots in March.

All the other models (4, 4S, GTS, etc) are still available new - just at 997s vs 991s. Odd....but that's the way Porsche has done it in the past also.
 
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Old 04-12-2012, 07:26 AM
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I wish it were the opposite, because I want to get into a 997.2 and their prices are still stratospheric IMO.
 
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Old 04-12-2012, 07:34 AM
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You mean a 30% depreciation on a very well built low mileage car in 3 years is inappropriate?
Also the higher price for the 991 will also slow the depreciation of the 997.2
Another thing that is playing a role is that due to the economy in 2009 ad 2010 there fewer lease cars taken out so the used car inventory is tighter (supply -demand)
Which is not the case with years 05-08 when financing money was abundant and lease rates were low
 
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Old 04-12-2012, 10:51 AM
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I priced one at 130 with all the same options I currently have. I can buy a nice 997 TT for that money, not a C2S. Economy isn't doing that well.
 


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