What you think guys? Good or bad for future Porsches?

Porsche Wants To Speed Sale Of Unit To Volkswagen.
The Wall Street Journal (6/26, Rauwald, Subscription Publication) reports that, on Monday, Porsche Automobil Holding SE said it wants to complete the sale of its remaining 50.1 percent stake in its sports-car business to Volkswagen as quickly as possible.
******* Bloomberg News (6/26, Wuestner, Tschampa) reports, "The sale of the Porsche car business, which also makes the Cayenne sport-utility vehicle and Panamera four-door coupe, is part of a 2009 agreement to integrate the companies. The original plan to merge VW and Porsche SE was called off in September because of legal tangles. Since then, the companies have been mulling alternatives, including buying the rest of the Porsche brand to fold into VW."
******* Reuters (6/26, Cremer), the UK's Financial Times (6/26, Bryant, Subscription Publication) and other media sources

 

So Porsche-VW goes full circle. I don't think it's "bad" for Porsche. Perhaps they'll focus more on the sports car and racing again and leave the other stuff to VW.

 

I am looking forward to platform sharing (just a little) to bring costs back down to where some of us think they should be.

I also think technology works both ways. Every company does something 'right'. I think this may also be a way to get that entry level small sports coupe (550 Spyder or whatever is was coded as) out in the market, without diluting the Porsche brand (brand it under VW or Audi, etc...).

But to have Lambo and Porsche under the same umbrella is going to bring benefits as well.

 

Lambo had a lot of issues until Audi took over.
VW and Porsche are working together anyhow for the past 50 years I see this only as a good thing

 

Agreed. Just with the new Porsche SUV, Macan which will share the platform with Audi (as they do with VW) that will come out in 2013.

http://happybloggingtoday.blogspot.c...t-utility.html

 

If the 991 is a result of VW influence for higher volumes by appealing more to the mass market, it is not good for those who like their 911 a little on the edgy side. I still don't understand why Porsche would elect to sanitize those characteristics that make the rear engine car so distinct, and turn it into one which is more generic in terms of engine placement and the traits which result. Safety is no longer an issue as all of the undesireable characteristics of the rear engine have been engineered out.

 

I recently placed a post regarding the real potential of the 911 going mid-engined. Big changes for Porsche.

https://www.6speedonline.com/forums/...ml#post3572405

 

If this deal allows Porsche to get some access to engineering and the supply chain so it lowers their cost, it certainly will be good for us the consumer. Perhaps spare parts will get a bit cheaper.. who knows. Furthermore, if Porsche is no longer spending money or CRAP and trying to own VW for instance, that will add some more retained earnings to their bank account. All of this will allow hem to look at their profit margins and get a bit more realistic... they will HAVE to because 80K ( with a few options) for a entry level 2 seater might not be sustainable. In the meantime... I am hanging on to my 996TT. My next new Porsche will be the new 992 Turbo Diesel with 550 HP and 700 lbs torque without any electric motors or propulsion batteries- even if it is running under the Audi or the VW logo. Keep my fingers crossed.

 

And see, I believe it is an opportunity for Porsche to compete where it belongs - in the performance segment...

Basically:
Economical - VW
Luxury/Sport - Audi
Super sport - Porsche
Exotic - Lamborghini

Remove Porsche from trying to compete with the economy/luxury segment, and focus their money where it belongs...

The problem is - if something becomes profitable, it will remain. For example, a lot of people slammed Porsche for the SUV/luxury sedan vehicles. I personally love the Panamera (besides its looks). And if many people keep buying it, the customers are changing the brand, not the company. If it's what the people want, it will be bought. If the people don't want it, scrap it, and go back to making 911's.

The Cayenne, Panamera, and Boxster have transformed Porsche into the company it is today. It is very hard to 'undo' that.

 

Don't forget VW also owns Bugatti, those are the ultra exotics which are rarely seen. Lambos sightings are quite common in this area.

I think this is a good thing. Not many "boutique" car manufacturers can survive the ups and downs of world economy. With the backing of large VW behind its back, it should be even more successful. I don't think anyone should be worried that VW is going to deviate much from current Porsche product line and future direction. They bought Lambo and Bugatti without changing much of their heritage.

 

 

Well,... the Audi R8 is based on the Lamborghini Gallardo platform.
Perhaps the next VW Beetle will be based on the 911 platform!

 

Of course it has been about 80 years and if memory serves, didn't Ferdinand Porsche design the first VW's?

 

Being German, born in Munich, having the "****" thing thrown in my face several times (That Youtube is funny as hell, but the translations are not accurate

I saw Porsche as the last true iconic german vehicle, it's what my father grew up with, it's what I grew up with, it's that ultimate vehicle. Heritage, Pedigree, History and Badge. I understand all posts above with economies of scales, cheaper parts, lower raw material, etc, etc, etc. (Hell, I work in Corporate Finance for a Fortune 50) But to me, Porsche was Porsche, nothing less, nothing more and that was always enough. It was simply Porsche.

 

Then "going full circle" with VW shouldn't be a big deal, right?