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- - Porsche's new slogan (https://www.6speedonline.com/forums/aston-martin/385302-porsches-new-slogan.html)

Gene G

Mar 2, 2016 07:51 AM

Porsche's new slogan

Aston Martin has had "Power Beauty Soul"

Porsche now has "Power Presence Design"

What's up with that's?

telum01

Mar 2, 2016 08:00 AM

This, after Porsche sued Aston over the use of "GT4" in a production vehicle name... which Aston had already been using for years in racing....

IbisRider

Mar 2, 2016 10:04 AM

I know I'm biased, but PBS is far more poetic and evocative than "Power, Presence, Design". There's some weirdness to saying those three words and it comes out clunky sounding.

I think "there is no substitute" was much better.

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