Audi modernizes logo and lettering
Audi just gave their logo a refresh. The old logo, which you can see below was already a modern version of their four rings logo they’ve had since 1932 and featured a three-dimensional depth and shadowing. The new logo gives the rings a new shine resembling polished chrome, much like you see on the front of all new Audis.
The font has also been updated from the odd-looking text to a new, more symmetrical and sans-serif font, and is also moved to the left instead of centered. The update reflects design trends of the 21st century and keeps the brand looking fresh. old: http://data.motor-talk.de/data/galle...-logo-2816.jpg new: http://data.motor-talk.de/data/galle...logo-30507.jpg it was already used for the new A5 sportback trailer (at the end): http://www.youtube.com/watch?v=jaFOmNBr8FM |
I personally much prefer the font of the old version - I liked the serifs on the A and D
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I'm indifferent to the Ring change...but I dislike the font change.
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I like the old one!!
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Originally Posted by Dirty-D
(Post 2513932)
I'm indifferent to the Ring change...but I dislike the font change.
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Originally Posted by Dirty-D
(Post 2513932)
I'm indifferent to the Ring change...but I dislike the font change.
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I'm with retro too...
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Originally Posted by RocC4S
(Post 2515018)
I'm with retro too...
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the marketing department and they didn`t make much wrong in the last 10 years. i think most of us wouldn`t even have recognized the difference if they wouldn`t have released a press statement and i don`t think that Audi is pissed if fans continue to like and use their old graphics (on flags etc.) :)
the rings are by far the more important part of the logo imho and it looks fresher and sharper but i understand the love for old school elements. |
I agree - old one is better .. maybe that will be an $100 option ;)
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I saw a new commercial for the S4 last night and they were still using the old logo at the end of the commercial.
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just because the S4 came out before the A5 Sportback. From the new Sportback clip on they are using the new logo.
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Yeah, I also dig the new rings but prefer the funky d and A on the old letters
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by the way, Audi is not the only one who updates his logo from time to time:
http://data.motor-talk.de/data/galle.../bmw-34000.jpg |
Not feeling the new look
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