On April 16, Jason Schultz was test driving a Lamborghini Aventador in Orange County, California. As Lamborghinis are prone to do, it caught fire and burned to the ground. No real surprise there. But the ensuing photo he took of himself, awkwardly posed in front of the ruined supercar made him famous—or at least internet famous.

Seriously MSN, if you’re going to post a story about Lamborghini flambe, please give it to a writer who understands the charred landscape of the supercar world. I mean, the first sentence is laughable: “Lamborghini is mid-publicity disaster as this video of a $376,000 Lamborghini Aventador going up in flames goes viral.”