Driving an Alfa Romeo 4C is Like Having Sex
We all know that sex sells. We also all know that there is a certain je ne sais quoi that comes with driving a sports car that we just simply can’t explain. When talking to a “normal,” they question why you need a car with only two seats.
They question the fuel economy or the horsepower. But why do we as enthusiasts find so much joy in what makes no sense? The latest commercial from Alfa Romeo for their 4C explains it with the desire to have sex.
http://youtu.be/HkmfVsWunJ0
The Alfa Romeo 4C isn’t the fastest sports car on sale. It’s not the most expensive. It’s not the most luxurious. It is gorgeous, and it is designed to give the driver a sense of joy when driving it. People are going to buy an Alfa Romeo with their heart. And if potential buyers’ heart strings haven’t been pulled hard enough, this commercial should do the trick.
Owning an Alfa Romeo is like being in a relationship, with all of its ups and downs. It has a passion that a driver of a Toyota Camry will ever experience. The blokes at Top Gear say you can’t call yourself a true petrolhead until you’ve owned an Alfa Romeo.
They’re not necessarily the most practical, or the most reliable, but nothing beats that one day when the weather is nice and you find yourself on a nice bit of road. At that point, everything makes sense. Until you can experience that again, you desire for that day to come.
I’ve driven the 4C. You’d have to be certifiably insane to want to drive one every day. But I would. Not because of the tangibles, but because of the intangibles. Because of the desire.