It’s no secret Lotus has been in trouble for a while. CEO Dany Bahar was let go in 2012. The automaker lost more than $251 million in its fiscal year that ended March 31, 2013. It’s reducing its workforce of 1,215 employees by as many as 325 in an effort to cut costs and stop losses. However, things are getting better…a little.
By: Derek Shiekhi | November 7, 2014
Sweet googly moogly Tesla just upped its game ten fold! Tesla’s CEO unveiled his D after tweeting out he would last week. The joke definitely didn’t get lost on either Musk or the rest of the internet and became one of the best marketing stunts I’ve ever seen. While we didn’t get a strip […] More »
By: Jonathon Klein | October 6, 2014
Over the course of the last few years, the Japanese auto makers have been striving, struggling, and doing whatever they can to break into the exclusively German luxury car market. On the one hand you have Lexus that has been making amazing headway with almost their entire lineup, and then there’s Nissan’s Infiniti, which…hasn’t. […] More »
By: Jonathon Klein | September 22, 2014
A few weeks ago we published some spy shots of some type of Lotus bombing around the Nürburgring with some pretty extensive body and aero modifications. I hoped thought that maybe, finally that Lotus was bringing out a brand new Elise like they said they would be doing. I guess my hopes were just dashed. […] More »
By: Jonathon Klein | September 11, 2014
We love fast cars here at 6Speed. We also love fast bikes. But what I love more than either is when manufacturers decide to make absurd concept products with no proposed utilitarian purpose other than to make people flip the hell out from the coolness of it all. The last time this happened, Dodge went […] More »
By: Tim Wu | March 1, 2014
I’ve seen a lot of really cool engine swaps. Mercedes V12s swapped in Cobra engine bays, 6 rotor RX4s, twin-engine Camaros… Really crazy stuff. But this is one of the few that I’ve seen that just seems like a perfect fit. What engine—aside from maybe the V10 from an LFA—would be a more appropriate complement to […] More »
By: Marcus Slater | December 10, 2013
Before now, I wouldn’t think that Lotus and Daft Punk had anything in common besides an affinity for going harder, better, faster and stronger, but this recent collaboration between the two suggest there’s something more going on here. The duo appeared a the Monaco Grand Prix sporting Lotus’ team nomex. They’ve also lent their robotic […] More »
By: Marcus Slater | June 7, 2013
