Tata turbo coupe takes on 911 ;-)
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Joined: Jul 2003
Posts: 545
From: Bergen County, NJ
Rep Power: 71
No hate about what could be a great car, but one of my gripes, except for the lack of imagination of comparing itself to a 911, is the fact that, when you look at the car, you do not recognize it is a Jaguar anymore. It is a good looking car, but it might as well be the new Miata. That's why I called it the "Tata turbo cab'" (coupe was a typo 
). Except for the badge itself, it fails to leverage Jaguar's heritage and typical lines.
On top of it, they belittle themselves by comparing the F-type to Porsche rather than reminding of Jaguar's race history and showing a nice Race Green car. I have the impression that the new owners are trying to build a japanese looking car that looses its identity instead of positioning themselves as a sport/classy package.
Maybe I am too old fashioned...
). Except for the badge itself, it fails to leverage Jaguar's heritage and typical lines. On top of it, they belittle themselves by comparing the F-type to Porsche rather than reminding of Jaguar's race history and showing a nice Race Green car. I have the impression that the new owners are trying to build a japanese looking car that looses its identity instead of positioning themselves as a sport/classy package.
Maybe I am too old fashioned...
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Joined: May 2012
Posts: 302
From: Cape Town - Somerset West
Rep Power: 37
I dunno guys,
you see - by refering to the 911 they have just reinforced the fact that the 911 was - and is - the benchmark. You can be faster, prettier, louder, more expensive - none of that matters, all you can do is compare with the benchmark.
They just gave Porsche a free ad. I like it...
you see - by refering to the 911 they have just reinforced the fact that the 911 was - and is - the benchmark. You can be faster, prettier, louder, more expensive - none of that matters, all you can do is compare with the benchmark.
They just gave Porsche a free ad. I like it...
So, which one is a modern and inspired interpretation of a legend?
Rumors are also that the engine would be made of plastic...
No bashing, just disappointment. Jaguar said they did not want to create a 'historical pastiche'
Rumors are also that the engine would be made of plastic...
No bashing, just disappointment. Jaguar said they did not want to create a 'historical pastiche'
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Joined: Jul 2012
Posts: 1,055
From: Just visiting the planet
Rep Power: 87
Imitation is the sincerest form of flattery, but I'm not exactly sure where this strange "comparison" rates.
However, I wouldn't joke about "Tata" too much.
My wife's Supercharged "Tata" Range Rover is built like a brick house, and the build quality and finish far exceeds my rattling "bench mark" Porsche.
Details do matter and while a 50 year reputation is laudable, it cannot be relied upon indefinitely. I'm sure we can all recall MB's Flagship being on life support a few years ago, in spite of their history and "reputation".
This is an utterly misguided approach to marketing...
However, I wouldn't joke about "Tata" too much.
My wife's Supercharged "Tata" Range Rover is built like a brick house, and the build quality and finish far exceeds my rattling "bench mark" Porsche.
Details do matter and while a 50 year reputation is laudable, it cannot be relied upon indefinitely. I'm sure we can all recall MB's Flagship being on life support a few years ago, in spite of their history and "reputation".
This is an utterly misguided approach to marketing...
Registered User
Joined: Dec 2012
Posts: 176
Rep Power: 26
No hate about what could be a great car, but one of my gripes, except for the lack of imagination of comparing itself to a 911, is the fact that, when you look at the car, you do not recognize it is a Jaguar anymore. It is a good looking car, but it might as well be the new Miata. That's why I called it the "Tata turbo cab'" (coupe was a typo ). Except for the badge itself, it fails to leverage Jaguar's heritage and typical lines.
On top of it, they belittle themselves by comparing the F-type to Porsche rather than reminding of Jaguar's race history and showing a nice Race Green car. I have the impression that the new owners are trying to build a japanese looking car that looses its identity instead of positioning themselves as a sport/classy package.
Maybe I am too old fashioned...
). Except for the badge itself, it fails to leverage Jaguar's heritage and typical lines. On top of it, they belittle themselves by comparing the F-type to Porsche rather than reminding of Jaguar's race history and showing a nice Race Green car. I have the impression that the new owners are trying to build a japanese looking car that looses its identity instead of positioning themselves as a sport/classy package.
Maybe I am too old fashioned...
It's too bad, because they used to have very unreliable but good looking cars, now they are just uninteresting to my eye.
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