Porsche Sets U.S. Sales Record
Porsche Sets U.S. Sales Record
German sports car maker Porsche AG said its U.S sales jumped 21% in 2013 and set a new record of 42,323 vehicles. Read more:
http://blogs.wsj.com/speakeasy/2014/...xury-car-boom/
http://blogs.wsj.com/speakeasy/2014/...xury-car-boom/
There article is very nice but it's a little confusing . Here's why .
1) "Since introducing 22 new models and variants into the U.S."
BMW was notorious for claiming "record sales" but the same time introduced more types of cars to sell . The claim of a "21 percent" seems vague unless each model is compared to the identical model of the previous year .
2) "Still, the 911 outsold Porsche’s lower-priced Boxster and Cayman sports cars,"
There was no 2013 Cayman offered . There also was no Boxster spyder .
1) "Since introducing 22 new models and variants into the U.S."
BMW was notorious for claiming "record sales" but the same time introduced more types of cars to sell . The claim of a "21 percent" seems vague unless each model is compared to the identical model of the previous year .
2) "Still, the 911 outsold Porsche’s lower-priced Boxster and Cayman sports cars,"
There was no 2013 Cayman offered . There also was no Boxster spyder .
Yeah I think it is just total sales volume for all models.. Isn't all that surprising, Porches numbers in 2007n before the economy tanked were at previous peak of 35,000, then plummeted to 19,000 in 2009.. And that was before the Panamera was introduced which is something like 22% of Porsche sales..
The thing that amazes me is how good porsche has been at not cannibalizing their own market. If you look at when they introduced the Cayman and Panamera's I would have guessed they would eat into 911 sales to some extent.. But right after introduction of both 911 sales didn't diminish (doesn't hurt that they castrate caymans)..
It also blows me away that Porsch's biggest market is SUV's with 44% of sales. No wonder they are introducing the Macaan...
Also surprising is Panamera is about 22%, so the Panamera and Cayanne together make up 66% of porsche sales (qty of cars) and neither of these cars existed in 2001..
But to me when someone says their Porsche I only think of a 911.. Apparently that's not the case for most of the car buying public..
The thing that amazes me is how good porsche has been at not cannibalizing their own market. If you look at when they introduced the Cayman and Panamera's I would have guessed they would eat into 911 sales to some extent.. But right after introduction of both 911 sales didn't diminish (doesn't hurt that they castrate caymans)..
It also blows me away that Porsch's biggest market is SUV's with 44% of sales. No wonder they are introducing the Macaan...
Also surprising is Panamera is about 22%, so the Panamera and Cayanne together make up 66% of porsche sales (qty of cars) and neither of these cars existed in 2001..
But to me when someone says their Porsche I only think of a 911.. Apparently that's not the case for most of the car buying public..
There article is very nice but it's a little confusing . Here's why .
1) "Since introducing 22 new models and variants into the U.S."
BMW was notorious for claiming "record sales" but the same time introduced more types of cars to sell . The claim of a "21 percent" seems vague unless each model is compared to the identical model of the previous year .
2) "Still, the 911 outsold Porsche’s lower-priced Boxster and Cayman sports cars,"
There was no 2013 Cayman offered . There also was no Boxster spyder .
1) "Since introducing 22 new models and variants into the U.S."
BMW was notorious for claiming "record sales" but the same time introduced more types of cars to sell . The claim of a "21 percent" seems vague unless each model is compared to the identical model of the previous year .
2) "Still, the 911 outsold Porsche’s lower-priced Boxster and Cayman sports cars,"
There was no 2013 Cayman offered . There also was no Boxster spyder .
Last edited by scatkins; Jan 8, 2014 at 11:18 PM.
Sorry, can't pay attention to what you are saying.. That avatar is distracting me

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