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Aston Martin Broadens The Brand
This complimentary article appeared in today's New York Times.
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Link?
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Wow great article. Couple things really struck me...
Aston Martin has made 80,000 cars in its history, he said, with 90 percent still on the road; the number that Toyota would make in three days, given the Japanese giant’s annual vehicle output of five million units. “Lots of the men and women who work here know that if they turned left down the road, to the Jaguar Land Rover factory, they could earn 20 percent more than they do here,” Mr. Reichman said. “But instead they turn right. And they do that because they love our product, love our reputation and being part of one of the best British auto engineering legacies in history.” |
Originally Posted by shootermcgav1n
(Post 4587398)
Aston Martin has made 80,000 cars in its history, he said, with 90 percent still on the road; the number that Toyota would make in three days, given the Japanese giant’s annual vehicle output of five million units.
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Originally Posted by Redpants
(Post 4587405)
The author leaves out the fact that the vast majority of those 80k vehicles were made within the last 10ish years, so "90 percent still on the road" isn't too remarkable. But the sheer volume of the larger manufacturers is pretty astounding when compared to niche marques like AML.
and yes the comparison of sheer volume itself was def more astounding to me. |
I thought I had read somewhere recently that they are also venturing into real estate and co-designing a condo tower down in Miami.
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Should have "90% still in the garage" :)
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Originally Posted by mugget
(Post 4587428)
I thought I had read somewhere recently that they are also venturing into real estate and co-designing a condo tower down in Miami.
http://www.miamiherald.com/news/busi...110557222.html |
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