Aston Martin Broadens The Brand
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Wow great article. Couple things really struck me...
Aston Martin has made 80,000 cars in its history, he said, with 90 percent still on the road; the number that Toyota would make in three days, given the Japanese giant’s annual vehicle output of five million units.
“Lots of the men and women who work here know that if they turned left down the road, to the Jaguar Land Rover factory, they could earn 20 percent more than they do here,” Mr. Reichman said. “But instead they turn right. And they do that because they love our product, love our reputation and being part of one of the best British auto engineering legacies in history.”
Aston Martin has made 80,000 cars in its history, he said, with 90 percent still on the road; the number that Toyota would make in three days, given the Japanese giant’s annual vehicle output of five million units.
“Lots of the men and women who work here know that if they turned left down the road, to the Jaguar Land Rover factory, they could earn 20 percent more than they do here,” Mr. Reichman said. “But instead they turn right. And they do that because they love our product, love our reputation and being part of one of the best British auto engineering legacies in history.”
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The author leaves out the fact that the vast majority of those 80k vehicles were made within the last 10ish years, so "90 percent still on the road" isn't too remarkable. But the sheer volume of the larger manufacturers is pretty astounding when compared to niche marques like AML.
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The author leaves out the fact that the vast majority of those 80k vehicles were made within the last 10ish years, so "90 percent still on the road" isn't too remarkable. But the sheer volume of the larger manufacturers is pretty astounding when compared to niche marques like AML.
and yes the comparison of sheer volume itself was def more astounding to me.
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I thought I had read somewhere recently that they are also venturing into real estate and co-designing a condo tower down in Miami.
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