According to Aston Martin, overall sales were up 58 percent on last year, selling 5,117 cars in 2017, the first time it’s sold more than 5,000 cars since 2008. The company claims that’s thanks to “sell-out demand” for the new V12 DB11.

https://jalopnik.com/some-good-news-aston-martin-had-a-record-sales-year-in-1821779907/amp

 

"... They just don't make them like they used to..."

Gee Dad whys that?

" ... Well... they weren't selling... "

 

AM needs to show profit and sales as they want to go Public later this year. Otherwise, the stock price will not justify going public and cashing out for their current investment companies.

The better question....How many cars unsold on the dealers lots? The USA alot I bet...overseas probably fewer.

 

You got me thinking about this. So I looked at 2017 new cars on CarGurus, for AM and a larger manufacturer like Porsche.

There are 36 AM dealers and 189 Porsche dealers in the US. And assuming the CarGurus listings are somewhat correct, AM has 242 and Porsche has 7515. Also to note, CarGurus has a max display of 2000 and Porsche's 2017 new Macans hit that number.

Porsche sold 55420 cars in the US in 2017.


For AM, I am not sure but let's for the sake of a discussion, AM sold 5% of what Porsche did, and that is 2771.

Estimated new inventory left at dealers:

7515/55420 = 13.5% for Porsche
242/2771 = 8.7% for AM

Now, 2771 may seem like an optimistic number. Let's cut that to 2.5% of what Porsche is selling, i.e. 1386.

242/1386 = 17.4% for AM revised

​​​​​​So at this assumption, maybe AM does have more new stock than Porsche.

But​​​​ here's a pov. If indeed AM is selling 2.5% of Porsche and having only 1/5 of the dealership network, target audience is quite different, without Macan/Cayenne equivalent, and without any proper marketing, is that 17.4 - 13.5 = 3.9% surplus really that bad? Or is this something AM can really improve on? And if AM gets under 13.5%, does that mean Porsche is actually not doing as well?

 

huh?

 

Hi V12vin....I hope well.
Wow...great work...I like CarGurus and Iseecars searches...both generally give decent results.

While your math made my head spin- hey it is Saturday 😀 if I understand correctly you based on 2017 cars for sale.
​​​​​​
Where we differ is out of approximately 5200 cars sold world-wide by AM. I find it hard to believe almost half came to the USA using the 2700 figure. The USA market for cars is smaller than sold in England and China add in middle East etc...I wonder if even 1000 cars came to our market. Now the horrible part is the dealers have new 2016 still for sale. By us FCkerbeck has v12s with 26 miles on it. Offering a heavy discount...and people wonder why AM cars drop in price so quick.

Anyway...you did great research and Wonderful math! Impressed me! Just a few things we differ.

Actually I think all the high end companies are concerned now that AM is going after a younger group of people. If AM could attract more women then Boom...sales will fly if the SUV is a winner.

​​​​​​AM has not been in the money since Ford controlled...going public makes sense I feel.

Evening...you are a smart guy! Now enjoy your weekend! 😀

 

Never listen to anybody in sales. I asked the service techs, they PDI everything going out, and they said, they are selling alot of DB11's.

 

AML's largest market is the USA, followed by the UK.

 

Still not sure...in 2015 AM sold 3615 cars world-wide with 1020 cars sold in the USA. This is 28 percent of sales..

2017 sold 5117...if use 28 percent then 1433 cars..
2015 figures come from car sales base website...2017 I estimated.

You are probably correct but AM seems to hide breakdown of their cars. So only total of all types lumped together.

​​​​​Evening