Porsche Sales problems
Porsche Sales problems
http://www.autocar.co.uk/News/NewsAr...he-911/241243/
Interesting info, may mean model releases/production could be cut back.
Interesting info, may mean model releases/production could be cut back.
Their sales have fallen more dramatically in the U.S. more than almost any other brand. Although they may be swallowed up by VW, that now be unlikely because of tax liability (http://www.reuters.com/article/rbssC...K7483220090720)
If the economy continues like it is at present, than only the very wealthy will buy new Porsche cars (like Ferrari and Lamborghini). This runs against the whole Porsche demographic, which not only includes 'Blue bloods', 'Noveau riche', but also 'Walter Mitty' types and genuine brand loyalty enthusiasts. Only the first 2 categories can now afford the Porsche 911.
If the economy continues like it is at present, than only the very wealthy will buy new Porsche cars (like Ferrari and Lamborghini). This runs against the whole Porsche demographic, which not only includes 'Blue bloods', 'Noveau riche', but also 'Walter Mitty' types and genuine brand loyalty enthusiasts. Only the first 2 categories can now afford the Porsche 911.
I have had a new turbo Porsche almost every year since 1976 and now have a 2008 GT2. Each year until a 2002 X50 car I was able to break even or even make a few bucks on these Porsche cars. Now I have been losing about $40000 each year and will lose more than that on this GT2 which will be my last Porsche. I think that this horrible resale has really helped kill Porsche sales. I certainly hope things turn around for Porsche. Maybe a cut in production will help. Who knows-just letting off a little steam after owning 25+ turbos with over 1,000,000 trouble free turbo miles. Thanks!!!!!!!!!!!!!!!!!!!
Right now is actually a good time to buy a new 911 (probably not the new GT3) the factory is offering money back or special financing but not both, at least for now. My wife's car is nearing the end of the lease, was able to get one deal with $20,000 off and one with $18,000 off on new 911's C2's. The adjusted prices were still mid to high 70's, a pretty tough price point in this economy. Porsche has alot of irons in the pot with the August release of the Panamara and redesign of the Cayenne and Cayman/Boxsters. So with sales way down on the 911, it's logical to slow production. It may also have something to do with the recent resistance to repairing RMS leaks. I hope Porsche gets it figured out, but they may be eating some humble pie before we get a real recovery.
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