Porsche Builds Macan Crossover to Win Over Women
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Porsche Builds Macan Crossover to Win Over Women
http://www.businessweek.com/articles...-over-women#p1
Buying a Porsche is like ordering an exquisite 10-course meal and paying a la carte for every spice and sauce.
The model on the Macan is more complex. Porsche wants to get younger customers who live in urban areas and lead active lives. They aren’t divorced dermatologists in country club mansions; they’re Greenwich moms who take their kids surfing and thirtysomething entrepreneurs in Shanghai. If all goes as planned, these people will buy a Macan and, eventually, add a Cayenne or a 911—or both.
Buying a Porsche is like ordering an exquisite 10-course meal and paying a la carte for every spice and sauce.
The model on the Macan is more complex. Porsche wants to get younger customers who live in urban areas and lead active lives. They aren’t divorced dermatologists in country club mansions; they’re Greenwich moms who take their kids surfing and thirtysomething entrepreneurs in Shanghai. If all goes as planned, these people will buy a Macan and, eventually, add a Cayenne or a 911—or both.
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http://www.businessweek.com/articles...-over-women#p1
Buying a Porsche is like ordering an exquisite 10-course meal and paying a la carte for every spice and sauce.
The model on the Macan is more complex. Porsche wants to get younger customers who live in urban areas and lead active lives. They aren’t divorced dermatologists in country club mansions; they’re Greenwich moms who take their kids surfing and thirtysomething entrepreneurs in Shanghai. If all goes as planned, these people will buy a Macan and, eventually, add a Cayenne or a 911—or both.
Buying a Porsche is like ordering an exquisite 10-course meal and paying a la carte for every spice and sauce.
The model on the Macan is more complex. Porsche wants to get younger customers who live in urban areas and lead active lives. They aren’t divorced dermatologists in country club mansions; they’re Greenwich moms who take their kids surfing and thirtysomething entrepreneurs in Shanghai. If all goes as planned, these people will buy a Macan and, eventually, add a Cayenne or a 911—or both.
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Don't think so. If Macan is more complex and bigger it doesn't mean that it is for moms ora younger customer. It depends. It's just different from other models. If a person needs more space and loves Porsche, why not Macan?
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