Porsche just released a set of videos on their YouTube Channel (some look old, just renamed) under the 'Genetic Code' tagline. Here's a video of one related to the 1632 Color Combinations that can be created for the Panamera via the Online Configurator:

http://www.youtube.com/watch?v=Hfs6ZhGNwKs

 

Apparently Porsche is preparing to launch a new marketing program called 'Genetic Code' as there is a link to a microsite on the YouTube pages. But, when you click on the link, it doesn't point to anything (yet):

Porsche Genetic Code Microsite

 

apparently the Porsche for me is the Carrera 4S

 

There's a link on the Porsche website to the new microsite.