Saw one in person, very cool. Now if only $ was no object, LOL.
No doubt they are trying to get a larger market just like Porsche.

 

I had the opportunity to test drive it few months ago.
Amazing car with this Ferrari race car spirit, relatively roomy back seats and trunk. 2 doors only though.
7 years warranty and maintenance plan (in Europe). The V12 is a dream engine. But too much money for my wallet. Not sure it can be a daily drive as the Panamera is.

 

I think I heard the V8 version was in the top of the Panamera price range. Maybe a bit more. After all there is a pecking order amongst super car manufacturers right? ;>)