Alfa Romeo Giulia Coupe Bringing Back GTV Nameplate
Slideshow: Alfa Romeo is only just starting to make an impression on the American market. The company is working on a coupe version of its already popular Giulia sedan, rumored to boast nearly 600HP!
The basics: What is this all about?
Alfa Romeo has identified a pretty major opportunity here, to resurrect its GTV brand by applying it first to a super sporty coupe that promises 600+ horsepower and an attractive blend of hybrid technology – a mix of what’s worked in the past with what’s working today. The company established a five-year plan, which the Coupe is part of. The plan is to release a series of new vehicles, including a Giulietta hatchback, subcompact crossover, mid-size crossover, and super exciting 700+ horsepower 8C supercar.
Why is Alfa Romeo focusing on GTV?
GTV stands for Gran Turismo Veloce which, in English, means fast grand touring. The company enjoyed a ton of success with this nameplate, especially with the GTV2000s of the ‘70s and GTV6’s of the ‘80s. With the goal of making a better impression in the American market, Alfa Romeo wants to rely on an already well-established sub-brand to serve as the foundation for this effort, especially as it goes up against international automakers already successful in America like Audi and Mercedes-Benz.
So, what’s up with the Giulia Coupe?
Beyond offering a more compact version of the Giulia sedan (already being sold in America), the GTV is rumored to be using the Giulia’s turbocharged direct-injected 2.0-liter inline-four, which turns out 280 horsepower. This would be the entry-level GTV. The top-level GTV Quadrifoglio referenced in this article’s headline will offer more than 600 horsepower (641 to be exact) thanks to a hybrid powertrain that includes all-wheel-drive and torque vectoring.
Are there any other competitors other than Ferrari?
With the development of this new model, Alfa Romeo is suddenly positioned among the elite sports vehicles. As mentioned earlier, the GTV version of the Quadrifoglio’s total horsepower is just shy of the Ferrari 488. Also in this class of high power cars is BMW’s M4 DTM, which produces 500 horsepower, Audi’s RS5 at 444 horsepower, and Mercedes-Benz's AMG C63 S Coupe at 503 horsepower.
The outlook is good for Alfa Romeo
The carmaker has received increasingly positive remarks for its hardware and mechanics, giving it a firm position as a technology leader among luxury performance vehicles. The Giulia goes for anywhere between $40k and $75k. If market trends remain consistent, you can figure to pay somewhere between 10 and 15 percent more for the GTV version. Not a bad price to pay for a car that’s being compared to a Ferrari.