Relive Maserati’s Super Bowl Ad Before the Big Game
Last year, we knew to expect three commercials from then Chrysler Group during the Super Bowl. The first one was the most shocking one of all, bringing Maserati to the forefront with an advertisement for the Ghibli.
This year, FCA US LLC (that’s what they’re called now) has said they will be running three commercials during the big game this Sunday. Will we see a return of the Maserati?
http://youtu.be/KmpiwU50f5w
The commercial starred Quvenzhané Wallis, who starred in Beasts of the Southern Wild talks of how the best time to strike the enemy is when they’ve grown so big, so sleepy, and so complacent, that they have no idea that there’s even competition out there.
The world is full of giants.
They have always been here, lumbering in the schoolyards, limping through the alleys.
We had to learn how to deal with them, how to overcome them.
We were small but fast, remember?
We were like a wind appearing out of nowhere.
We knew that being clever was more important than being the biggest kid in the neighborhood.
As long as we keep our heads down, as long as we work hard,
trust what we feel in our guts, our hearts,
Then we’re ready.
We wait until they get sleepy,
wait until they get so big they can barely move,
and then walk out of the shadows,
quietly walk out of the dark—and strike.
The commercial was criticized for targeting an audience who can’t afford the $66,900 cost of entry for the Ghibli, but it should be noted that Jaguar also ran a commercial during that Super Bowl featuring the F-Type R Coupe, and that car starts at a hair under $100,000.
What will FCA US LLC (again, yes that’s what they’re called now) surprise us with this year? The show starts at the two minute warning at the end of the first half.