Aston Martin Uses Recession as Excuse for Poor Sales
Aston Martin has reported a £24.9-million ($39.7-million) loss, and it’s blaming the European recession on its poor performance. Here’s an excerpt from Autocar that includes the quote:
“According to media reports, in documents filed with Companies House, Aston Martin blames its situation on operating in a market that ‘has been severely affected by recession’.”
We call B.S., and here are six reasons why: Bentley, Jaguar, Maserati, Lamborghini, Ferrari and Rolls Royce — they’re all doing quite well, so, Aston, are you sure you want to use the European recession as your excuse? With business decisions like the failed Cygnet, it would appear the recession is the least of your worries. It’s a good thing you’ve made that deal with AMG — you’ll need a helping hand for the rough road ahead.