Special Edition BMW i8 Colorfully Honors Futurist Artist Giacomo Balla

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bmw_future

Earlier this year BMW celebrated its 100th birthday with a new concept, the BMW Vision Next, a stunning design study meant to explore what could be to come. In a way, it was an extension of how the BMW i8 could eventually evolve. That 100 years was for the company as a whole at a global scale. This year also marks 50 years of BMW in Italy, an entirely separate event that spurred an entirely different concept, though it still focuses on what’s ahead. This is the special BMW i8 Futurism Edition.

The colorful┬áhybrid sports car is a display of futurist artist Giacomo Balla’s “Lampada ad Arco” work, which is supposed to represent an electric street lamp under the moonlight. According to the press release, “the revolutionary color technique and the advent of electricity in the 1900s are strictly linked to the future technology of the BMW i8.”

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The i8, though it’s not exactly a powerhouse in the Hellcat era, is certainly one of the most forward-thinking designs on the road and is part of a division dedicated to the electric and hybrid movement.

“There was immediate synergy with BMW Italia the very first time we met for the i8 Futurism Edition project,”Lapo Elkann, President and Founder of Garage Italia Customs, said. “Garage Italia Customs and the BMW brand both share, in fact, all the values connected to technology evolution and the continuous search for innovation in their specific sectors. The BMW i8 Futurism Edition is a practice of style. It gave the Garage Italia Customs Maestros a chance to celebrate a car which is projected towards the future of mobility. At the same time, it honours Italian art with Giacomo Balla, who is a prominent figure of the Futurism movement.”

Balla

“Watermelon” by Giacomo Balla

Keep it up, BMW, the more art cars the better.

via [BMW]

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