People Are Buying Porsches; Sales Up 17%
Porsche had a good 2014. A very good 2014. For the year, the delivered a total of 189,850 new cars, SUVs, and 918 Spyders. This represents a 17% increase over 2013, and means that VAG’s highest profit margin marque is still making the company money.
The United States remained Porsche’s #1 market, delivering 47,000 vehicles to customers. All important China fell just behind the United States with 46,931 vehicles delivered. Growth in China is strong; those sales numbers represent a 25% increase in sales. Even more Germans are choosing Porsche with 24,000 units sold.
How did they get there? The new, smaller Macan. This smaller SUV was a very strong seller at 45,000 units worldwide. The four-door Panamera sales were up 17%. And for those enthusiasts who think the only real Porsche is the 911; sales are up there as well. Porsche sold 30,000 911s in 2014.
What’s telling is that no matter how often we hear about some manufacturer’s new car being the “911 fighter” or the “Porsche fighter,” it turns out that people still end up purchasing the Porsche at the end of the day. The Macan was undoubtedly going to be a big hit, as it provides another way to get a Porsche crest on the hood. The Macan also brings the total models offered up to five.
If you are an enthusiast you should be glad that Macan sales are strong. Porsche’s SUVs and sedans provide the profitability that the German company needs to continue to produce sports cars. That’s a good thing.