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Porsche's New Ambassador
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I respectfully disagree.
Never quite understood the point of "celebrity" endorsers or ambassadors. Quite frankly it screams desperation and undermines the intelligence of your market. Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is? Just my $0.02.. |
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense. Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop. |
Shriekapova......
She'll remind you to check your screeching brakes. |
She looks like she's going to seed.
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Originally Posted by SM_ATL
(Post 3835204)
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense. Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop. |
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Originally Posted by SM_ATL
(Post 3835204)
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Which would you rather have... https://www.6speedonline.com/forums/...ine=1367276629 or https://www.6speedonline.com/forums/...ine=1367276629 This: https://www.6speedonline.com/forums/...ine=1367276629 or this: https://www.6speedonline.com/forums/...ine=1367276629 This: https://www.6speedonline.com/forums/...ine=1367276629 or this: https://www.6speedonline.com/forums/...ine=1367276629 I rest my case. :D |
Originally Posted by dux
(Post 3835184)
I respectfully disagree.
Never quite understood the point of "celebrity" endorsers or ambassadors. Quite frankly it screams desperation and undermines the intelligence of your market. Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is? Just my $0.02.. |
Originally Posted by bbywu
(Post 3835437)
+1...Also, Porsche could have also done a lot worse.
https://www.6speedonline.com/forums/...ine=1367276629 I rest my case. :D |
Originally Posted by Alan
(Post 3835443)
Sharapova really oughta groom better, oh wait - that's her cell phone
http://cdn.bleacherreport.net/images...jpg?1287768132 |
Originally Posted by bbywu
(Post 3835450)
That would be her purse. hilarious
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Originally Posted by bbywu
(Post 3835437)
Porsche could have also done a lot worse.
https://www.6speedonline.com/forums/...ine=1367289026 |
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https://www.6speedonline.com/forums/...ine=1367307357
Love this pic. This is a marketing move for both Porsche and her; it's not necessarily to sell more cars but to maintain or increase the coolness factor of the brand especially among the younger folks (who will one day have enough money to buy a Porsche), but it also increases the coolness factor for her: she's not being driven around in a Bentley but is driving her own high performance sports car (at least that's the perception). It's really a win-win all around; I see nothing wrong with this. :) |
Originally Posted by SM_ATL
(Post 3835618)
Ok, got your point. Even if we limit the choice to tennis players...:eek: |
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It is also worth pointing out that she has won the tournament in Stuttgart two years in a row and driven off in a brand new 991 each time.
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