Porsche's New Ambassador
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Porsche's New Ambassador
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I respectfully disagree.
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
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Joined: Jan 2010
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From: Toronto, Canada
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Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
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Which would you rather have...
or
This:
or this:
This:
or this:
I rest my case.
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Registered User
Joined: Jul 2003
Posts: 545
From: Bergen County, NJ
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I respectfully disagree.
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
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Joined: Sep 2004
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Love this pic.
This is a marketing move for both Porsche and her; it's not necessarily to sell more cars but to maintain or increase the coolness factor of the brand especially among the younger folks (who will one day have enough money to buy a Porsche), but it also increases the coolness factor for her: she's not being driven around in a Bentley but is driving her own high performance sports car (at least that's the perception). It's really a win-win all around; I see nothing wrong with this.
