Porsche's New Ambassador
Registered User
Joined: Jun 2005
Posts: 156
From: Shorewood, MN
Rep Power: 27
Iron Man, though, might be a different story. I just love that character and those movies.
I've heard that as part of the new Porsche marketing campaign, there are going to be a random and select number of new Porsches released that output the Sharapova 'Shriek' whenever you hit the horn. Hope I get one of those!!
Kevin
Registered User
Joined: Jan 2013
Posts: 200
From: San Francisco
Rep Power: 22
brand marketing. not directly about selling cars but establishing a brand. virtually every large company does this. why do you think superbowl ads go for $3 million for 30 seconds? its a good fit. maria and porsche both are beautiful, high performing objects of desire.
Registered User
Joined: Jun 2012
Posts: 1,724
From: Pennsylvania
Rep Power: 132
Love this pic.
This is a marketing move for both Porsche and her; it's not necessarily to sell more cars but to maintain or increase the coolness factor of the brand especially among the younger folks (who will one day have enough money to buy a Porsche), but it also increases the coolness factor for her: she's not being driven around in a Bentley but is driving her own high performance sports car (at least that's the perception). It's really a win-win all around; I see nothing wrong with this.
Registered User
Joined: May 2006
Posts: 214
From: new York
Rep Power: 28
Here are my humble thoughts (from Porsche owner who also owns BMWs and Audis):
Porsche is doing what it ultimately needs to do to sell more cars: raise brand awareness and sell to the next generation of folks who may not have considered it before. When considering what Porsche did to expand its car portfolio but not lose its focus as a performance car company (like BMW), such as the Cayenne, which in hindsight has diversified its revenue stream, carried it through a difficult (down market for sports cars) period, put the brand in the hands of moms and dads who might not have had the option to get into a Porsche before and who want something better than the traditional SUV or minivan, who, when they get beyond lugging kids and their crap around may consider a Porsche sports car model. Having Maria (understanding that she's a winner at tennis like Porsche wins at racing) expand the brand to get people to think about Porsche (like females?) when they may not have before is a great idea. Besides, males (like me) have no problem with someone who is 6'2", beautiful, charismatic and can represent the brand the way I would want it represented, since I'm a Porsche and tennis guy. Just my thoughts.
Porsche is doing what it ultimately needs to do to sell more cars: raise brand awareness and sell to the next generation of folks who may not have considered it before. When considering what Porsche did to expand its car portfolio but not lose its focus as a performance car company (like BMW), such as the Cayenne, which in hindsight has diversified its revenue stream, carried it through a difficult (down market for sports cars) period, put the brand in the hands of moms and dads who might not have had the option to get into a Porsche before and who want something better than the traditional SUV or minivan, who, when they get beyond lugging kids and their crap around may consider a Porsche sports car model. Having Maria (understanding that she's a winner at tennis like Porsche wins at racing) expand the brand to get people to think about Porsche (like females?) when they may not have before is a great idea. Besides, males (like me) have no problem with someone who is 6'2", beautiful, charismatic and can represent the brand the way I would want it represented, since I'm a Porsche and tennis guy. Just my thoughts.
Registered User
Joined: Jan 2007
Posts: 3,443
From: Northeast
Rep Power: 185
I think I nailed them all. Reps?
Thread
Thread Starter
Forum
Replies
Last Post
2lflat4
Automotive Parts & Accessories For Sale/Wanted
2
Nov 18, 2019 05:05 PM
joseph_number1
Automotive Parts & Accessories For Sale/Wanted
12
Jul 19, 2018 05:45 PM
AJUSA.com
997 Vendor Classifieds
4
Oct 8, 2015 05:50 PM
vividracing
Boxster / Cayman
0
Aug 20, 2015 12:17 PM
