Porsche's New Ambassador
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I respectfully disagree.
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
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Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
Good point, but Maria.. really hehehe.. Originally Posted by SM_ATL
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum. Look at the markets where Porsche is growing and how the brand is perceived as a sign of personal wealth/success and it makes a lot more sense.
Nothing wrong, the more Porsche sells car and makes money, the better the future sport cars they'll develop.
Quote:
+1...Also, Porsche could have also done a lot worse.Originally Posted by SM_ATL
Not all Porsche owners (or potential owners) are petrolheads like we are on the forum.
Which would you rather have...
or
This:
or this:
This:
or this:
I rest my case.
Quote:
Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
You mean having Robert Downey Jr. as Iron Man along with the "world's most beautiful woman" Gwyneth Paltrow shilling for the Audi R8 won't help sell the car? I'm sure that people that can afford a $175K car will be swayed by those two.Originally Posted by dux
I respectfully disagree.Never quite understood the point of "celebrity" endorsers or ambassadors.
Quite frankly it screams desperation and undermines the intelligence of your market.
Do they really think that this will sell a single additional car or raise awareness among all those potential customers who don't know what a Porsche is?
Just my $0.02..
Quote:
I rest my case.
Sharapova really oughta groom better, oh wait - that's her cell phoneOriginally Posted by bbywu
+1...Also, Porsche could have also done a lot worse.I rest my case.
Love this pic.
This is a marketing move for both Porsche and her; it's not necessarily to sell more cars but to maintain or increase the coolness factor of the brand especially among the younger folks (who will one day have enough money to buy a Porsche), but it also increases the coolness factor for her: she's not being driven around in a Bentley but is driving her own high performance sports car (at least that's the perception). It's really a win-win all around; I see nothing wrong with this.
