Yeah, I agree. I believe that most folks buying a 911 see it as a reward or treat as opposed to merely reliable transportation. They splurge, I know I did. It marked a number of milestones: This purchase was an early 60th birthday present. I paid off the mortgage, I paid off my own educational loans (years ago), my practice was started 30 years ago this June, I paid for children's undergraduate, graduate and professional school tuitions and all that goes with that (cars, apartments, books, beer, stuff)....after years of writing checks for others...I figured it was my turn. Porsche knows that and they were waiting there with a showroom full of toys....

I have always bought a new car off the lot (except for my 1983 Honda that was in real short supply). With my 911 (like most folks on this board) I ordered exactly what I wanted and had them build it. I was willing to overpay for stuff that fit, worked well with the car and made the vehicle uniquely mine, merely because I wanted it.

So, are they overcharging? Nope. Willing buyer here.

 

Good for you rnl....you deserved to be able to tick all the boxes you like

I would agree and add to your rationale that.....even when highly optioned there isnt much competition dollar for dollar....Porsche makes a damn good product !

 

Porsche makes alot of its $ from options.

I can kind of understand why the metallic paint costs $0 on the Turbo and $710 on the S. The Turbo is a more premium car with a premium price tag. Hence, some options are probably already included into the base price of the car. It's just like the PCM. It's standard on the Turbo but not on the S. It's actually not free (rarely anything is), it's just factored into the base price of the car already.

 

Great questions !! BTW I disagree with those who replied "because they can" because there are a lot of cars sitting UNSOLD on lots despite the economic uptick.

Even more concerning is how fast the 12 and even 13 cars are appearing in the low 90's used . Both the 993 and 997 did not take the same depreciation curve and even the 996 did not drop this fast in its first year .

Comparably speaking the Gt3 is a baragain and so is the Turbo S .. if one were comparing option lists to the overall package .

I think the option which stands out the most to me is the 4K sport chrono on the base Turbo which comes standard on the "S" . That's huge !!

So you ask why ? I can only guess and speculate that specific models are price targeting a different type of shopper . The base 991 targets the entry level 911 buyer and the "S" goes for the guy who isn't looking for a pure track car (Gt3) and in most cases isnt ready to place 185K (Turbo S) on the street .

Interestingly both the Gt3 and turbo S are priced smack in between some of the competition . Above it are the Mp12-4c and 458 and priced below are the bang for the buck ZR1 and GTR . The 991S and base 991 however .. have priced themselves in limbo . At the root of the issue in my opinion are the huge list of options and tremendous disparity in cars which have the identical engine . I have seen one 991S cab speced at 119K for instance and another at 154K . That 35K difference reveals its flaws the most .. on the used car searches .

 

I still can't get over the $9,999 folding power side mirrors with courtesy light.

 

My guess is that it's a typo .

 

You may need to check again with your dealer, turbo S comes standard with LED headlights which must have PCM unit as prerequisite. So PCM must be standard for Turbo s.

 

Yeah ur right pyramid. The S does have the PCM as standard as well. Kudos for pointing it out

 

can you believe they chargefor Sat and HD radio?!
well at least Navi is standard now.

 

paying full price for a pcar is like kicking a homeless guy in the dick. rediculous.

 

There is a lot more than just $ to consider when buying a GT3. It is a much more hard core car then the S. Much stiffer suspension - leans more to a track car.

As far as some of your other pricing analogies - you can figures out derivatives easier than Porsche's pricing logic.

It used to be a lot easier:

 

Damn, I have kicked a lot of guys then.

 

Are you sure? I could not find PCM as an option for the base Turbo - that should mean it is included.

 

From what I know, its fairly simple. The marketing department's job is to find out what customers for each car/segment are willing to pay for, then package it and/or price it to maximize profit. For example, the metallic colors are more popular in sports cars and OEM's charge upto $1000 or more for it over nonmetallic colors. However, the actual cost difference between metallic and nonmetallic paint per car is less than $50 total and it goes through exactly the same process.