Porsche to possibly double annual sales.
Porsche to possibly double annual sales.
I read this small insert in Bloomberg Businessweek (July 12 – July 18 page 25) and thought people might be interested.
“ A New Hand at the Wheel at Porsche. Volkswagen appointed Matthias Mueller as chief executive officer of Porsche, effective Oct. 1. Mueller, currently the head of product planning at VW, will replace Michael Macht, who will become VW’s production chief. Volkswagen gained effective control of Porsche in December and has been working to knit the two carmakers closer together. Mueller, 57, will be tasked with expanding Porsche’s four-model lineup with an eye to doubling annual sales, to 150,000 vehicles.”
Brand dilution anyone?
“ A New Hand at the Wheel at Porsche. Volkswagen appointed Matthias Mueller as chief executive officer of Porsche, effective Oct. 1. Mueller, currently the head of product planning at VW, will replace Michael Macht, who will become VW’s production chief. Volkswagen gained effective control of Porsche in December and has been working to knit the two carmakers closer together. Mueller, 57, will be tasked with expanding Porsche’s four-model lineup with an eye to doubling annual sales, to 150,000 vehicles.”
Brand dilution anyone?
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