Turbo Values and Porsche Marketing
#1
Turbo Values and Porsche Marketing
My first Porsche was a 1986 911 that I bought for a bargain in 1989, since then I have owned many 911's (both new and pre-owned) until my present 01 turbo (again bought used and certified, so Porsche still services it)) It is a shame that car companies like Porsche who need new lifetime customers do not embrace and let the public know that the bargain of a lifetime can be had with the droping prices of their 996 turbo supercar. In my opinion, they should buy up all the good deals out there on 996 turbo's and certify them. Yes they might lose a small percent of new car buyers, but they would create a long list of first time buyers, that once they own this great car (at a bargain) they could be lifetime customers (for service and other products like sedans and SUV's and other sports cars when the economy gets better). I know it's a pipedream for any public company to push an older product because profits are looked at quartely, but I thought I would ramble a little anyway. I just know I am driving on of the best cars ever, and would like to see some new people enter the world of 911 turbo's.
#2
sounds like a great idea. it would really give the public a favorable opinion of the companies friendliness and if the service advisors used some tact and just friendliness things would also improve loyalty.
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