An article about it:
http://uae.gaugez.com/en/news/108/q-...n-goes-digital

And the site. Pretty cool:
http://q.astonmartin.com/

 

Stupidly slow to load and counter intuitive scrolling
Very "glossy" though
I hope this means Q will actually meet more of the requests they get
Many of the UK guys who have made requests have had them knocked back or they returned stupidly high prices for simple stuff

 

This. Even for the US guys. The price gouging was unbelievable.

 

I don't think it's specific to Aston. McLaren Special Ops cars are crazy expensive. Some of them were over 450k for a 200k car... Here's an example on eBay right now: http://www.ebay.com/itm/McLaren-MP4-...US_Cars_Trucks

 

I've seen a few Q options on local cars. I *love* the Q dry carbon, but it's at least 2x as expensive as the standard carbon. You have to pay for the normal carbon option, then pay for it again as a Q option. Hard to justify that price for what basically amounts to replacing a glossy finish with a matte finish.

 

That's a special edition rather than an std car with MSO options

 

I'm not disagreeing with you folks. It's not cheap but then again I'm not really surprised. It's probably a PITA to build one off cars when you build them in a factory.

 

All of AML's vehicles (except the One-77 and Lagonda, I think) go through the same assembly line, including pre-production and prototype vehicles. So building a special edition car is the same process as a personalized car. I think the difference in price comes mainly from not having the benefit of economies of scale when selling small quantities of an option/trim/whatever.

 

How willing AM is to accommodate special options/requests depends primarily on two things: who you know and how much you're spending on the car. You know somebody and are buying a Vanquish, the easier/more reasonable it is to get special items done by the factory. My DBS has a dozen or so special changes; about 2/3 done on the assembly line with the rest taken care of Works Service after being built.