Ferrari to Launch All-new Hybrid Supercar Later this Month
Hybrid Ferrari will sit above the 812 Superfast in brand’s product portfolio.
Ferrari launched the F8 Tributo at the Geneva Auto Show 2019. The F8 is the successor to the widely-popular 488 GTB. That said, the Italian marque will launch four more cars this year. The first of those will be a hybrid supercar, which the company will launch later this month at an event in Maranello, Italy.
“It will be a top-of-the-line hybrid with supercar performance and a true beauty,” said Ferrari’s CEO, Louis Camilleri, in press statement. “The model will be at the high end…[and] when I say it’s a high end, it will be above the 812 Superfast.”
For reference, the 812 Superfast features a 6.5-liter V12 engine that produces 789 horsepower and 530 pound-feet of torque. It accelerates from 0-60 miles per hour in less than 3 seconds and it has a top-speed of over 210 mph. Meanwhile, the F8 Tributo features a 3.9-liter twin-turbocharged V8 engine that generates 710 horsepower and 568 pound-feet of torque.
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Considering all that, Ferrari’s hybrid supercar could generate way over 800 horsepower. Hence, in our opinion, the vehicle most likely will compete with the McLaren Senna and the Mercedes-AMG Project One. The Project One also is a hybrid supercar and it costs $2.5 million. Ferrari’s hybrid model most likely will be significantly cheaper than the Project One.
Ferrari’s stock trades on the New York Stock Exchange (NYSE). At the time of writing this article, the Italian marque has a market capitalization of more than $26 billion. Investors view Ferrari as a very valuable luxury brand, because the products of the Italian marque have very high profit margins. However, to justify its valuation, which ultimately is steep compared to the valuations of other automotive companies like BMW Group and Daimler (Mercedes-Benz), Ferrari needs to attract new customers and expand its portfolio.
Indeed, Ferrari sold over 9,251 cars last year. However, this year, it might sell about 10,000 cars. Some automotive critics believe that Ferrari will dilute its brand by increasing its annual production. However, we must keep in mind, that wealth creation in regions like North America and Asia has significantly increased the number of high-net-worth and ultra-high-net-worth individuals in the world. Hence, the effect of the increase in the supply of Ferrari’s products will be neutralized by the effect of the increase in the demand for those supercars.