New Viper Can Be Customized 25 Million Ways
Buying a domestic car can be a relatively simple process. Walk into the dealership, pick a color combination you want from a small palette, select a few options, and you’re done.
But a Dodge Viper is not just any domestic car. So to make the Viper experience more personal, buyers of the GTC coupe will have the option to customize their car in 25 million ways. Yes, million.
In Dodge’s new 1 to 1 program, the GTC starts as a GT Viper. Then, the buyer chooses from 8,000 custom colors that are hand painted at their assembly plant. The buyer can then choose from 24,000 different hand painted stripe options.
Yes, 24,000 stripes! There are 10 different wheel options, 16 different interior trims, and six different aero packages. Plus, there’s a bunch of standalone options you can choose from.
You’re assigned a concierge to help you through the process and the litany of options, and you can even follow the production process through online photos of your car. According to Dodge, you’ll have unprecedented access to your car throughout the process.
Plus you can ask as many questions as you want throughout the entire build! To commemorate the experience, each Viper will have a 1 to 1 badge in the car with the purchaser’s name on it.
Providing this level of support and customization should make it more appealing to people who are looking to buy. Will this be the boost that Dodge needs to sell more of their V10 supercar?