Sweet googly moogly Tesla just upped its game ten fold! Tesla’s CEO unveiled his D after tweeting out he would last week. The joke definitely didn’t get lost on either Musk or the rest of the internet and became one of the best marketing stunts I’ve ever seen. While we didn’t get a strip […] More »

Tesla Motors shut down its assembly line for the next two weeks. This isn’t due to some unsafe part like GM, or anything to do with the crash that split the car in two a few weeks back. No, Tesla is expanding and the company’s assembly line needs to be retooled to start the building […] More »

Tesla Model S by HRE Wheels

Last night, Tesla held a press conference/love-fest at its design studio in Hawthorne, CA in order to demonstrate its battery swap technology. The event began late, as attendance overwhelmed the valet’s capacity but finally started with Tesla Chief Designer Franz von Holzhausen introducing CEO Elon Musk. Musk quickly outlined his vision for the nascent technology […] More »

North Carolina’s Senate Commerce Committee recently approved legislation which would prohibit Tesla, and all other auto companies, from selling their products direct to consumers. This is akin to banning farmer’s markets and forcing consumers to shop at supermarkets. Sounds absurd, right? But apparently the Commerce Committee would prefer Tesla to open dealerships within the state […] More »