Tesla’s making some real moves into the mainstream and perhaps, you’re not quite sure how to feel about it. Academically, you can understand the bigger implications as we’ve been seeing the Model X (all-electric SUV) showcased throughout the year on the motor events circuit. According to Franz von Holzhausen, Tesla’s head of design, the Model […] More »

The Tesla Model S is a remarkable machine. It has advanced the electric car like the iPhone has advanced smartphones. Game changer? Yes, indeed. Before the Tesla Model S was introduced, electric cars were known for being very green and efficient. The Model S is all those things, plus a robust performer. It’s the best […] More »

You may not realize how well the Tesla Model S is performing in the marketplace, so here’s a facts-and-figures blast to the face. In California 1.1 percent of its auto market is electric; the Tesla Model S accounts for roughly half of those electric car sales. Remember, Tesla currently sells only one model, yet the […] More »

Tesla Model S by HRE Wheels

Last night, Tesla held a press conference/love-fest at its design studio in Hawthorne, CA in order to demonstrate its battery swap technology. The event began late, as attendance overwhelmed the valet’s capacity but finally started with Tesla Chief Designer Franz von Holzhausen introducing CEO Elon Musk. Musk quickly outlined his vision for the nascent technology […] More »

North Carolina’s Senate Commerce Committee recently approved legislation which would prohibit Tesla, and all other auto companies, from selling their products direct to consumers. This is akin to banning farmer’s markets and forcing consumers to shop at supermarkets. Sounds absurd, right? But apparently the Commerce Committee would prefer Tesla to open dealerships within the state […] More »