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991 Costco pricing

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Old 01-11-2012, 08:57 AM
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991 Costco pricing

This is probably similar of what one would find at cars.com or edmunds.com .
Regardless, some ammo for you fellas to negotiate with the stealership.

INVOICE X MSRP

Remember, the newer and more desired the car is, less likely for the stealership to have "incentives" (explains sometimes pricing below invoice) or any will to get close to the invoice. Always negotiate from the invoice up, not from MSRP down. Not so sure, it te stealerships will be willing to negotiate on cars not yet built. My guess is by August the MY12 will get some hit once the MY13 show up.
BMW was at least more decent, the new M5 will be a 2013 model.

Sorry about the awful formatting, laziness is on.

Enjoy!


2012 Porsche 911 2dr The New Cpe Carrera S
Invoice MSRP
Base $86,580 $96,400
Options $0 $0
Destination $950 $950
Total $87,530 $97,350 *


Invoice MSRP
Vehicle Price
[Included] BASE $86,580 $96,400
[Included] DESTINATION CHARGE $950 $950
TRANSMISSION
7-SPEED MANUAL TRANSMISSION [+] $0 $0
7-SPEED PORSCHE DOPPELKUPPLUNG (PDK) AUTO TRANSMISSION [+] $3,468 $4,080
WHEELS
20" X 8.5" FRONT/20" X 11" REAR CARRERA S ALUMINUM WHEELS [+] $0 $0
20" X 8.5" FRONT/20" X 11" REAR CARRERA CLASSIC ALUMINUM WHEELS [+] $995 $1,170
20" X 8.5" FRONT/20" X 11" REAR SPORTDESIGN ALUMINUM WHEELS [+] $332 $390
PAINT
BLACK $0 $0
GUARDS RED $0 $0
CARRERA WHITE $0 $0
RACING YELLOW $0 $0
ANTHRACITE BROWN METALLIC $604 $710
AGATE GREY METALLIC $604 $710
BASALT BLACK METALLIC $604 $710
AQUA BLUE METALLIC $604 $710
PLATINUM SILVER METALLIC $604 $710
DARK BLUE METALLIC $604 $710
RUBY RED METALLIC $604 $710
GT SILVER METALLIC $2,669 $3,140
COGNAC METALLIC $2,669 $3,140
LIME GOLD METALLIC $2,669 $3,140
SPECIAL ORDER, NON-METALLIC $4,675 $5,500
SPECIAL ORDER, METALLIC $4,675 $5,500
PAINT SCHEME
STANDARD PAINT $0 $0
SEAT TYPE
SPORT PWR BUCKET SEATS [+] $0 $0
14-WAY PWR BUCKET SEATS [+] $1,972 $2,320
SPORT PWR BUCKET SEATS PLUS [+] $680 $800
18-WAY ADAPTIVE SPORT PWR BUCKET SEATS PLUS [+] $3,251 $3,825
SEAT TRIM
BLACK, STANDARD PARTIAL LEATHER SEAT TRIM $0 $0
PLATINUM GREY, STANDARD PARTIAL LEATHER SEAT TRIM $0 $0
YACHTING BLUE, STANDARD PARTIAL LEATHER SEAT TRIM $0 $0
LUXOR BEIGE, STANDARD PARTIAL LEATHER SEAT TRIM $0 $0
BLACK, STANDARD LEATHER SEAT TRIM $1,292 $1,520
PLATINUM GREY, LEATHER SEAT TRIM $1,292 $1,520
YACHTING BLUE, LEATHER SEAT TRIM $1,292 $1,520
LUXOR BEIGE, LEATHER SEAT TRIM $1,292 $1,520
BLACK, SPORT LEATHER SEAT TRIM $0 $0
PLATINUM GREY, SPORT LEATHER SEAT TRIM $0 $0
YACHTING BLUE, SPORT LEATHER SEAT TRIM $0 $0
LUXOR BEIGE, SPORT LEATHER SEAT TRIM $0 $0
BLACK, LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,137 $3,690
PLATINUM GREY, LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,137 $3,690
YACHTING BLUE, LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,137 $3,690
LUXOR BEIGE, LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,137 $3,690
AGATE GREY, LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,502 $4,120
AGATE GREY/PEBBLE GREY, TWO-TONE FULL LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,502 $4,120
BLACK/PLATINUM GREY, TWO-TONE FULL LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $3,502 $4,120
ESPRESSO, NATURAL LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $4,420 $5,200
CARRERA RED, NATURAL LEATHER SEAT TRIM W/FULL LEATHER INTERIOR $4,420 $5,200
SPECIAL ORDER, LEATHER INTERIOR IN COLOR TO SAMPLE $4,624 $5,440
TWO-TONE LEATHER INTERIOR PROCESSING CODE $0 $0
NATURAL LEATHER INTERIOR PROCESSING CODE $0 $0
ADDITIONAL EQUIPMENT
PREMIUM PKG [+] $2,499 $2,940
PREMIUM PKG W/ADAPTIVE SPORT BUCKET SEATS PLUS [+] $3,778 $4,445
PREMIUM PKG PLUS [+] $3,953 $4,650
PREMIUM PKG PLUS W/ADAPTIVE SPORT BUCKET SEATS PLUS [+] $5,232 $6,155
PORSCHE ACTIVE SPORT SUSPENSION MANAGEMENT SYSTEM (PASM) [+] $757 $890
PORSCHE DYNAMIC CHASSIS CONTROL (PDCC) $2,686 $3,160
PORSCHE DYNAMIC CHASSIS CONTROL (PDCC) W/PASM SPORT SUSPENSION [+] $3,443 $4,050
PWR STEERING PLUS [+] $230 $270
PORSCHE CERAMIC COMPOSITE BRAKES (PCCB) [+] $7,242 $8,520
SPORT EXHAUST SYSTEM W/(2) DUAL-TUBE SPORT TAILPIPES [+] $2,508 $2,950
WHEEL CAPS W/COLORED CREST $157 $185
WHEELS PAINTED IN EXTERIOR COLOR $1,390 $1,635
WHEELS PAINTED BLACK $1,390 $1,635
5MM WHEEL SPACERS $417 $490
EXTERIOR PAINT TO SAMPLE CODE $0 $0
ROOF TRANSPORT SYSTEM W/165LB PAYLOAD CAPACITY $340 $400
PWR TILT/SLIDE SUNROOF W/SHIELD & ONE-TOUCH $1,267 $1,490
REAR LID MODEL DESIGNATION W/"911" LOGO $81 $95
DELETE REAR LID MODEL DESIGNATION $0 $0
PWR FOLDING MIRRORS W/COURTESY LIGHTS $272 $320
AUTO-DIMMING INTERIOR/EXTERIOR MIRRORS $357 $420
REAR WINDOW WIPER $306 $360
BOSE AUDIO PKG [+] $2,057 $2,420
BURMESTER AUDIO PKG [+] $4,259 $5,010
ELECTRONIC LOGBOOK $553 $650
PCM VOICE CONTROL $506 $595
SIRIUSXM RADIO [+] $638 $750
SIRIUSXM RADIO W/HD RADIO [+] $952 $1,120
HD RADIO $315 $370
GSM PHONE MODULE W/BLUETOOTH INTERFACE $225 $265
HEATED FRONT SEATS W/MULTI-STAGE CONTROLS $587 $690
FRONT SEAT VENTILATION $714 $840
HEADRESTS W/EMBOSSED PORSCHE CREST $242 $285
SEAT BELTS IN SILVER GREY $459 $540
SEAT BELTS IN LUXOR BEIGE $459 $540
SEAT BELTS IN GUARDS RED $459 $540
SEAT BELTS IN RACING YELLOW $459 $540
SEAT BELTS IN YACHTING BLUE $459 $540
SPORT SEAT BACKRESTS IN LEATHER $1,590 $1,870
(4) FLOOR MATS W/LEATHER SURROUND & COLORED LOGO $548 $645
CENTER CONSOLE STORAGE BIN LID IN LEATHER W/MODEL LOGO $281 $330
CENTER CONSOLE STORAGE BIN LID IN LEATHER W/PORSCHE CREST $281 $330
HEATED STEERING WHEEL [+] $230 $270
STEERING WHEEL IN LEATHER W/AUDIO CONTROLS $523 $615
SPORTDESIGN STEERING WHEEL IN LEATHER W/AUDIO CONTROLS $213 $250
SPORT CHRONO PKG [+] $1,573 $1,850
PDK GEAR SELECTOR ALUMINUM LOOK $629 $740
PDK GEAR SELECTOR IN ALCANTARA $735 $865
CENTER TUNNEL STORAGE IN LEATHER W/DECORATIVE STITCHING $1,012 $1,190
SMOKING PKG [+] $0 $0
LIGHT DESIGN PKG [+] $434 $510
KEY POUCH IN LEATHER $140 $165
ADDITIONAL VEHICLE KEY PAINTED IN EXTERIOR COLOR $285 $335
FRONT/REAR PARK ASSIST SYSTEM W/DISTANCE SENSORS INTEGRATED IN REAR BUMPER $842 $990
REAR PARK ASSIST SYSTEM W/DISTANCE SENSORS INTEGRATED IN REAR BUMPER $519 $610
FIRE EXTINGUISHER $119 $140
Total $87,530 $97,350

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  #2  
Old 01-11-2012, 10:12 AM
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$400 for 5mm spacers!? Ohh my haha
 
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Old 01-11-2012, 02:44 PM
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But aren't all 991 2013 model, so how would they take a hit in August 2012.

thanks for the info.
 
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Old 01-12-2012, 12:30 AM
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they are 2012 models until august, dont ask me why... i guess they want early adopters to have "last years car" so easy to sell 2013's as well?

not sure in the reasoning..

basically options they get 15% off and cars 10% and 0% on dest charges...
 
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Old 01-12-2012, 03:00 PM
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For the 6speeders that already put some money in,how much of a discount are you guys getting and which dealerships? Needing ammo here to negotiate with the Houston dealers.
 
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Old 01-12-2012, 07:47 PM
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As demonstrated by the Sportauto test car, by the time you add the interior stuff (Burmester stereo!), PDK, adjustable sway bars, PCCB, etc., etc., you add $40k in options! Going to be interesting to see what the used market will be like because there will be a huge disparity in real car value. However, you can actually get a 991 stripped at a "relatively" low price.
 
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Old 01-12-2012, 09:04 PM
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Keeping it minimally optioned, one can build a decent 911s for 104 MSRP, 94 invoice. Still a lot, comparing to a M5 that comes already loaded, even optioning with BMW individual choices it wont go far from 92-94. The BMW dealerships are far more flexible dealing with their pricing, probably because they sell far more.
In a different category, or not so much, the new Boxster looks really good...
 
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Old 01-13-2012, 05:01 AM
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Keep in mind that the Porsche dealers, while there is a LOT more money in a 911 than a BMW, have pretty much the same expense to operate. They still need a building (design directed by Porsche NA), a sales team, a service team and a parts dept. They also sell less than 10% of the cars that the BMW guys do. they just can't give up all of the money in every 911 and still stay open. As an example I have a new 335i coupe on order, Sticker $53K invoice $50,950. There is about $2050 in this car. By contrast I also have a 991 on order, Sticker $101,620 invoice $90,447. With the $11,173 that is in the 911 you would think that you would get a hugh discount. But if you think about it the Porsche guy doesn't get either the cars from Porsche of the customers to sell 15 911s a week, but the BMW guy can easily do both. these numbers are before any payback to the dealer for high CSI numbers of course.

This is a pretty good reason that the Porsche guy is far less willing to deep discount your 911. The BMW guy can live with $1000 on a car because he sells 20-30 a week. The Porsche guy with roughly the same overhead is lucky to sell 2 in the same time frame.
 
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Old 01-13-2012, 12:37 PM
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That's true, making it hard particularly for owned dealerships compared to dealership nets, that can offer more for trade-in because they will sell it themselves.
They can also work with a smaller margin per car and make the difference in the overall numbers, Porsche or not. Not so good for the salesperson that is stuck selling a single brand.
 
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Old 01-13-2012, 01:20 PM
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I spoke with 5 different dealers a few months ago before I bought my 997.2 C4S as I was considering getting a new 991. Lets just just say every single dealer was not interested in even talking about any discounts. In fact, Park Place Porsche in Dallas told me to not waste their time calling them as any new 991 would go for MSRP +. Disappointing to say the least, but it did inspire me to get my CPO 997.2 here locally in Houston which saved me exactly $40k off the new car sticker.

I guess if they can get it more power to them, but I remember things like that. I will never buy from Park Place in Dallas in the future simply because of this guys arrogant attitude. My local Porsche got my $85k instead.
 
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Old 01-13-2012, 01:33 PM
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Not only that, if you add a trade-in in the deal, they want to profit another 5k minimum at it. I wouldn't mind pay MSRP for a new 991, but at least give me a decent appraisal on my 997.2
I was offered 42k on a car that had a MSRP of 86k in 2009. A BMW dealership offered 55 (another 2knegotiable if one pushes).
 
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