Please read - your input is appreciated
Thread Starter
|
Registered User
Joined: Jul 2004
Posts: 21
From: Michigan
Rep Power: 0
Please read - your input is appreciated
Hello members,
As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
2. How many other Porsche vehicles do you currently own?
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
TV
Internet
Billboards
Word of mouth
Magazine
4. For U.S. owners - where is your primary residence located?
Midwest
Central
Southeast
Northeast
Southwest
Northwest
5. What is your profession?
Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
Style
Performance
Practicality
Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Thank you for your time,
Jordan
As part of a marketing research project for college, I have chosen to develop a marketing plan for the Porsche 911 and would like to get some first hand information from actual Porsche 911 owners based on the short following survey questionnaire. If you could please state the number of the question and your response, I would greatly appreciate your feedback.
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
2. How many other Porsche vehicles do you currently own?
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
TV
Internet
Billboards
Word of mouth
Magazine
4. For U.S. owners - where is your primary residence located?
Midwest
Central
Southeast
Northeast
Southwest
Northwest
5. What is your profession?
Health-care industry
Executive
Sales
Business owner/partner
Marketing/Advertising
Automotive
Law/Legal
Retired
Student
Other
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
Style
Performance
Practicality
Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Thank you for your time,
Jordan
Last edited by JLR83; Mar 13, 2008 at 08:27 AM. Reason: Information missing
Registered User
Joined: Jul 2007
Posts: 125
From: Little Rock
Rep Power: 24
1.Male
2. How old are you? 50+
3. Before purchasing your Porsche, BMW
4. What form of advertising. Word of mouth
5. Primary residence South
6. What is your profession? Other
7. What do you enjoy doing in your free time? Other
8. What is the number one reason you decided to purchase your Porsche 911? Performance
2. How old are you? 50+
3. Before purchasing your Porsche, BMW
4. What form of advertising. Word of mouth
5. Primary residence South
6. What is your profession? Other
7. What do you enjoy doing in your free time? Other
8. What is the number one reason you decided to purchase your Porsche 911? Performance
Registered User
Joined: Oct 2007
Posts: 112
From: CA
Rep Power: 40
1. What is your gender?
Male
2. How old are you?
30 - 40
3. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW
4. What form of advertising do you feel Porsche tends to reach its market most effectively?
Magazine
5. For U.S. owners - where is your primary residence located?
Southwest
6. What is your profession?
Other
7. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
8. What is the number one reason you decided to purchase your Porsche 911?
Performance
Male
2. How old are you?
30 - 40
3. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW
4. What form of advertising do you feel Porsche tends to reach its market most effectively?
Magazine
5. For U.S. owners - where is your primary residence located?
Southwest
6. What is your profession?
Other
7. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
Other
8. What is the number one reason you decided to purchase your Porsche 911?
Performance
Trending Topics
Registered User
Joined: Oct 2007
Posts: 130
From: Portland, Oregon
Rep Power: 24
Male
27
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW E90 M3; Audi RS4
2. How many other Porsche vehicles do you currently own?
Only this one...right now
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
3. TV
2. Internet
5. Billboards
1. Word of mouth
4. Magazine
4. For U.S. owners - where is your primary residence located?
Northwest
5. What is your profession?
Other - Business Consultant
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
All of the above!
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
1. Style
2. Performance
4. Practicality
3. Price/Value
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
24 to 36 months
27
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW E90 M3; Audi RS4
2. How many other Porsche vehicles do you currently own?
Only this one...right now
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
3. TV
2. Internet
5. Billboards
1. Word of mouth
4. Magazine
4. For U.S. owners - where is your primary residence located?
Northwest
5. What is your profession?
Other - Business Consultant
6. What do you enjoy doing in your free time?
Traveling
Driving/Racing
Sports/Fitness
All of the above!
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
1. Style
2. Performance
4. Practicality
3. Price/Value
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
24 to 36 months
Registered User
Joined: Oct 2007
Posts: 115
From: Orange County, CA
Rep Power: 0
Male 23
1. BMW
2. just 1
3. 3TV
2.Internet
5.Billboards
1.Word of mouth
4.Magazine
4. Southwest
5. Health-care industry
Business owner/partner
6. Traveling
7. 3.Style
1.Performance
4.Practicality
2.Price/Value
8. 4-8 years
1. BMW
2. just 1
3. 3TV
2.Internet
5.Billboards
1.Word of mouth
4.Magazine
4. Southwest
5. Health-care industry
Business owner/partner
6. Traveling
7. 3.Style
1.Performance
4.Practicality
2.Price/Value
8. 4-8 years
Registered User
Joined: Nov 2007
Posts: 23
From: San Francisco Bay Area
Rep Power: 0
1. Aston Martin Vantage, Ferarri 360 Modena
2. Just 1
3. Magazines, Internet, Word of Mouth, TV, Billboards (in descending order)
4. Northwest
5. Healthcare
6. Sports/Fitness
7. Style, Performance, Practicality, Price-Value ( in descending order)
8. 36 months
2. Just 1
3. Magazines, Internet, Word of Mouth, TV, Billboards (in descending order)
4. Northwest
5. Healthcare
6. Sports/Fitness
7. Style, Performance, Practicality, Price-Value ( in descending order)
8. 36 months
Registered User
Joined: Feb 2008
Posts: 42
From: Napa, CA USA
Rep Power: 20
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW
2. How many other Porsche vehicles do you currently own?
none just this one
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
4TV
2Internet
5Billboards
3Word of mouth
1Magazine
4. For U.S. owners - where is your primary residence located?
West? SF Bay Area
5. What is your profession?
Business owner/partner
6. What do you enjoy doing in your free time?
Driving/Racing
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
2Style
1Performance
3Practicality
4Price/Value
5Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
36 months
BMW
2. How many other Porsche vehicles do you currently own?
none just this one
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
4TV
2Internet
5Billboards
3Word of mouth
1Magazine
4. For U.S. owners - where is your primary residence located?
West? SF Bay Area
5. What is your profession?
Business owner/partner
6. What do you enjoy doing in your free time?
Driving/Racing
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
2Style
1Performance
3Practicality
4Price/Value
5Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
36 months
Registered User
Joined: Oct 2007
Posts: 49
From: San Diego
Rep Power: 20
Ok I'll play
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW 335
Chevrolet Corvette
2. How many other Porsche vehicles do you currently own?
0
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
4 TV
3 Internet
5 Billboards
1 Word of mouth
2 Magazine
4. For U.S. owners - where is your primary residence located?
Southwest
5. What is your profession?Other - EE
6. What do you enjoy doing in your free time?
Driving/Motorcycling/Traveling
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
2 Style
1 Performance
3 Practicality
4 Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Hopefully at least 4-5 years
1. Before purchasing your Porsche, what was the one other vehicle manufacturer that seemed to strike your interest compared with Porsche?
BMW 335
Chevrolet Corvette
2. How many other Porsche vehicles do you currently own?
0
3. Please rank the following in order (1 being most effective, 5 being least effective) you feel Porsche tends to reach its target market most effectively?
4 TV
3 Internet
5 Billboards
1 Word of mouth
2 Magazine
4. For U.S. owners - where is your primary residence located?
Southwest
5. What is your profession?Other - EE
6. What do you enjoy doing in your free time?
Driving/Motorcycling/Traveling
7. Please rank the following in order (1 being the highest, 5 being lowest) the reason you decided to purchase your Porsche?
2 Style
1 Performance
3 Practicality
4 Price/Value
Other
8. Within what time frame (number of months) do you feel you will purchase your next Porsche?
Hopefully at least 4-5 years
Thread
Thread Starter
Forum
Replies
Last Post
Kai@ELITEMS
996 Vendor Classifieds
1
Nov 25, 2015 06:32 AM
Kai@ELITEMS
997 Vendor Classifieds
1
Nov 25, 2015 06:32 AM