Does driving a Porsche make a man more desirable to women?
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Does driving a Porsche make a man more desirable to women?
My boss just sent me this article... Ha. The link below makes you pay for the full article so don't bother. The series of studies to back this up was called "Pea****s, Porsches, and Throstein Veblen: Conspicuous Consumption as Sexual Signaling System". That alone is wroth the read. Haha. File this under things we know... Just loved the title.
"Does driving a Porsche make a man more desirable to women?
Study shows that flashy spending may work for the short term but not for marriage
New research by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota finds that men's conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it.
The series of studies, "Pea****s, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology.
"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for pea****s," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper. Just as pea****s flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy – just those men who were interested in short-term sexual relationships with women.
"The studies show that some men are like pea****s. They're the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.
According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."
Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history.
While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don't conspicuously spend to attract men.
"Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."
###
Other co-authors of the study are Kathleen Vohs, University of Minnesota; Douglas Kenrick, Arizona State University; and Joshua Tybur, University of New Mexico.
To read the complete study, go to http://psycnet.apa.org/journals/psp/100/4/664.html."
"Does driving a Porsche make a man more desirable to women?
Study shows that flashy spending may work for the short term but not for marriage
New research by faculty at Rice University, the University of Texas-San Antonio (UTSA) and the University of Minnesota finds that men's conspicuous spending is driven by the desire to have uncommitted romantic flings. And, gentlemen, women can see right through it.
The series of studies, "Pea****s, Porsches and Thorstein Veblen: Conspicuous Consumption as a Sexual Signaling System," was conducted with nearly 1,000 test subjects and published recently in the Journal of Personality and Social Psychology.
"This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for pea****s," said Jill Sundie, assistant professor of marketing at UTSA and lead author of the paper. Just as pea****s flaunt their tails before potential mates, men may flaunt flashy products to charm potential dates. Notably, not all men favored this strategy – just those men who were interested in short-term sexual relationships with women.
"The studies show that some men are like pea****s. They're the ones driving the bright colored sports car," said co-author Vladas Griskevicius, assistant professor of marketing at the University of Minnesota.
According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch: Although women found the flashy guys more desirable for a date, the man with the Porsche was not preferred as a marriage partner. Women inferred from a man's flashy spending that he was interested in uncommitted sex.
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car," said co-author Daniel Beal, assistant professor of psychology at Rice. "People may feel that owning flashy things makes them more attractive as a relationship partner, but in truth, many men might be sending women the wrong message."
Though often associated with Western culture, extreme forms of conspicuous displays have been found in cultures across the globe and throughout history.
While finding that men may use conspicuous consumption as a short-term mating signal, the researchers discovered that women don't behave in the same manner and don't conspicuously spend to attract men.
"Obviously, women also spend plenty of money on expensive things," Sundie said. "But the anticipation of romance doesn't trigger flashy spending as it does with some men."
###
Other co-authors of the study are Kathleen Vohs, University of Minnesota; Douglas Kenrick, Arizona State University; and Joshua Tybur, University of New Mexico.
To read the complete study, go to http://psycnet.apa.org/journals/psp/100/4/664.html."
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Quotes from the study --(my replies in blue)
Define "desireable " . Is it long term or short ? Are they claiming that a woman can love a person with a Honda but primarily become infatuated with a guy in a Porsche ? And what is their reply to conterexamples ?
They could have chosen another word . Selecting that term presents a theme and if their own statements contradict - then conclusions are flawed .
If a guy with a Porsche doesn't get to date a woman because of her prejudice over his car .. maybe they both are better off finding other suitable partners.
According to the researchers, women found a man who chose to purchase a flashy luxury product (such as a Porsche) more desirable than the same man who purchased a non-luxury item (such as a Honda Civic). However, there was a catch:
"When women considered him for a long-term relationship, owning the sports car held no advantage relative to owning an economy car,"
They could have chosen another word . Selecting that term presents a theme and if their own statements contradict - then conclusions are flawed .
Women inferred from a man's flashy spending that he was interested in uncommitted sex
Last edited by yrralis1; Jun 17, 2011 at 12:54 AM.
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I bought mine to drive, I dont care what people or woman think.
Maybe that's why my brand new set of tyres only lasted 2 weeks!
2 track days didnt help.
These people are obviously not into driving or get the concept of driving to even bother with this study. Get a life really.
Maybe that's why my brand new set of tyres only lasted 2 weeks!
2 track days didnt help.
These people are obviously not into driving or get the concept of driving to even bother with this study. Get a life really.
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I bought mine to drive, I dont care what people or woman think.
Maybe that's why my brand new set of tyres only lasted 2 weeks!
2 track days didnt help.
These people are obviously not into driving or get the concept of driving to even bother with this study. Get a life really.
Maybe that's why my brand new set of tyres only lasted 2 weeks!
2 track days didnt help.
These people are obviously not into driving or get the concept of driving to even bother with this study. Get a life really.
Well said. I believe the person who initiated this study bought a Porsche and is pissed because women aren't dropping their panties as he drives by.
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Women don't spend a fortune on clothes, shoes, perfume, and fitness classes to attract men? Or drop thousands on bolt-on silicone enhancements?
The authors are so far out of touch with reality it isn't funny!
It's obvious they have never driven a Porsche - it's a sports car, not a luxury item!
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