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Aston Martin needs to get their dealerships selling #1 - above is a picture of our local Aston Martin Dealer at Cars & Coffee this past weekend. There were 4 Aston's total (owners, not dealers - a 2014 Vantage V8, a 2015 V12S, China Grey 'Q' modified, my 2017 V12S, and a 2019 Vantage Black on Black). There were about a dozen or so Lambo's and Ferrari's (there is no dealer within 400 miles), many Audi- R8's and many Astons sitting at the dealer,. Note the McLaren (there were about 10 McLarens that showed up - no dealer within 400 miles) at the dealer display - who does not sell McLarens - but no Aston Martins. Astons problem extends to the dealer network which when I searched for the newer Vantage I bought less than 1/2 year ago I experienced dealers that just did not follow up or seemed to care. I think the dealers are so upset with having to buy an enormous amount of cars that are not selling they have a bad attitude which hurts sales that need customers. When customers want an Aston and treated as if the dealer does not care - or you are bothering them, it's a massive problem. Why an Aston Martin was not at Cars & Coffee - the most massive and popular car event of the month that attracts several thousand - it's a problem. Again, it's not one thing, but a whole bunch of things that can sink this ship. Morries is a great dealership with great people and fantastic service - why they have a McLaren instead of an Aston is beyond me, and why Aston Martin is not funding a dedicated booth makes you wonder.
Those cars are in the Morries booth because they are part of their used car inventory. It's fascinating and scary that they believe they can generate more interest and sales displaying their used, competitive brands than their new and used Aston inventory. But I'm not sure they're wrong. I bought my Vantage last summer. It's depreciation in the last year is almost as much as I experienced in the 6 years I owned my 2012 911. The market is not excited about Aston Martin and it's reflected in the behavior of dealers and car enthusiasts/buyers. Maybe the new halo cars will change this trajectory - and I hope they do - but I'm skeptical.
Prefurbia - you talk about devaluing the brand? When my daughter informed me she was seeking an Aston Martin for my new grand daughter I thought she was kidding. Unfortunately she was not.
The Mercedes engine and running gear was a mistake. Going away from magnetic latches and counter clockwise tach was mistake. I find the DB11 and new Vantage to be attractive. The Lagonda electric vehicles I bet will be the saving grace in the future. I like the designs, but question how big the market will be. I have faith in the long run for AM, but wonder if they can stay independent. I suspect a buyout within the next 5 years. There serveral rich entities would like to own that logo. Geely would be a good suitor. Share the development costs between Lotus and AM. Geely could have the wonderful sports cars and GT's made in the UK and several price points.
Prefurbia - you talk about devaluing the brand? When my daughter informed me she was seeking an Aston Martin for my new grand daughter I thought she was kidding. Unfortunately she was not.
At least that has wheels, this is a new Aston design, I wonder what dealership will handle these? LOL
Aston Martin, it seems, has its company fingers in many a pie; recently, the British automaker unveiled a turnkey kitchen design, the result of a collaboration with luxury furniture and home decor brand Formitalia.
Dubbed the V888 Aston Martin, the kitchen is intended to easily fit in with any contemporary luxury home, offering a cohesive look and feel; it is an a-to-z design solution, simplifying the custom or renovation process. The elegant setup inspires with excellent craftsmanship, attention to detail, and subtle nods to Aston Martin’s automotive aesthetic.
The entire kitchen is handmade in Italy with some of the highest-quality materials available. For example, the kitchen’s wall cabinet is crafted from Canaletto walnut, with sides clad in Cuoio leather. Titanium-finished accents complete the contemporary look.
The centerpiece is undoubtedly the expansive island. It’s crafted from Canaletto walnut, and topped with a beautiful grey Pulpis marble countertop. In addition to Cuoio leather sides, the cabinets and drawers boast leather and titanium accents.
I think these are all distractions taking away from where their focus should be, building amazing beautiful cars, boats, planes, and strollers people want to buy.
Same guy designed the Aston Martin showroom in Minneapolis - identical design elements. Maybe they were going to expand their dealers even more and had the materials in the back UK warehouse doing nothing, and someone approached Andy and said - kitchens! Kitchens - Andy, who wouldn't want their home to look like one of our showrooms! Hey, the cars are not selling, but kitchens!
At least that has wheels, this is a new Aston design, I wonder what dealership will handle these? LOL
Aston Martin, it seems, has its company fingers in many a pie; recently, the British automaker unveiled a turnkey kitchen design, the result of a collaboration with luxury furniture and home decor brand Formitalia.
Dubbed the V888 Aston Martin, the kitchen is intended to easily fit in with any contemporary luxury home, offering a cohesive look and feel; it is an a-to-z design solution, simplifying the custom or renovation process. The elegant setup inspires with excellent craftsmanship, attention to detail, and subtle nods to Aston Martin’s automotive aesthetic.
The entire kitchen is handmade in Italy with some of the highest-quality materials available. For example, the kitchen’s wall cabinet is crafted from Canaletto walnut, with sides clad in Cuoio leather. Titanium-finished accents complete the contemporary look.
The centerpiece is undoubtedly the expansive island. It’s crafted from Canaletto walnut, and topped with a beautiful grey Pulpis marble countertop. In addition to Cuoio leather sides, the cabinets and drawers boast leather and titanium accents.
I think these are all distractions taking away from where their focus should be, building amazing beautiful cars, boats, planes, and strollers people want to buy.
It's all latteral niche advertising, AML pays nothing for these products or ventures, they just agree to use of the name and logo. The only thing they do pay for is F1 decals, outside of their car business.
