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Cayenne Marketing Plan

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Old 11-09-2003, 07:48 PM
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Question Cayenne Marketing Plan

Has anyone else noticed that the Cayenne is being promoted more then other models? I was watching football today and I saw three different commercials for it and none for the 996/986.
 
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Old 11-10-2003, 10:43 AM
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Being a new model is the #1 reason, I'm sure. 911 has had 40 years to introduce itself and Boxster is moving into its 8th model year.

There is even a Cayenne billboard near a friend's house.
 
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Old 11-12-2003, 03:38 PM
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The Cayenne appeals to a broader market as well. Beside they fact they need to sell them.
 
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