Aston Martin Sales Set to Double in 2018
Aston Martin is the first British automaker to ‘float’ on the London Stock Exchange in decades.
In a joint report from CNBC and Reuters, all news trends positive with Aston Martin. If the report is to be believed, Aston is claiming $4,000,000 in third quarter pre-tax profit. This is a strong initial showing for a brand that has only been publicly traded since early October this year, and had a shaky start.
Aston Martin has always been a small, niche brand with handmade vehicles, but production and deliveries are up in a big way. As per CNBC, “The luxury brand, which last month became the first British carmaker in decades to float on the London Stock Exchange, said it expected full-year sales to come in at the top end of expectations at up to 6,400 vehicles.” When they say “float,” they are referring to an increase in the number of available Aston Martin shares able to be traded.
This success is no doubt helped by a highly revised product line-up. After all, in the past two years, we have seen a new DB11, DBS Superleggera, Vantage and Valkyrie. These new models inject fresh blood into the Aston portfolio and no doubt explain the large jump in year-over-year sales. Lest you think the market will cool for Aston Martin in 2019, think again. The all-new DBX luxury SUV is a guaranteed sales leader for the brand. As SUV sales continue to swell, the introduction of DBX could see as much as another 25% sales bump.
ALSO SEE: 2019 Aston Martin DBX Luxury SUV Confirmed for Production
Additionally, fans and investors alike shouldn’t be terribly surprised by the rosy news, at least, initially. The brand posted a very strong performance in fiscal year 2017, as well. However, even still, CNBC reports that Q3 deliveries are up 99% over last year, with 1,773 new Astons finding homes. Perhaps unsurprisingly, growth leaders are in the Americas and Asia Pacific market. High line luxury vehicles continue to do well in China, in particular, even amid a cooling effect in the overall auto market there. Though, don’t discount niche markets, like the United Arab Emirates, that prop up the sails of sales.
To only looming mystery for Aston Martin? Brexit. As the British government continues to negotiate with the European Union, the effect that Brexit has, whether it be “hard or soft,” enormous or minuscule, has yet to be seen. Soldier on, Aston Martin.
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