We spent a good chunk of time playing with the Lamborghini Urus configurator and one thing is for sure, we want to drive it very, very badly.

How would you prefer your Colombo V12? In a Countach or in an LM002?

While Ferrari’s CEO, Sergio Marchionne has promised that for as long as he’s in charge, the Italian prancing horse will not produce SUVs, Lamborghini’s top executive admits that electric vehicle’s are the future, and they might be not he table for the raging bull.

Although cars are primarily designed to be felt and heard and experienced, the enjoyment they offer is not only physical. Storied brands such as Lamborghini also offer something less tactile yet (almost as) satisfying: a rich history.

With production to begin soon on the new Lamborghini Urus SUV, the company is already looking towards the future of the SUV in terms of multiple variants much like the Porsche Cayenne.

Long before the Porsche Cayenne, or the Lamborghini Urus teased us with their insane motors and ridiculous price tags. Lamborghini gave us the first performance SUV.

Lamborghini has been going back and forth on whether or not the company should put the Urus into production. On the one hand it would expand its market share and directly compete with its siblings at Porsche and Audi, as well with the M division and AMG division in the performance SUV market. On the […] More »