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Porsche cuts Canadian prices

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Old Sep 25, 2007 | 10:32 AM
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Porsche cuts Canadian prices

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<!-- CREDIT 1-->THE CANADIAN PRESS
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Porsche, facing an uprising among its well-heeled and well-informed clientele, said today it is lowering Canadian prices on 2008 models by an average of about eight per cent.
"We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference," stated Peter Schwarzenbauer, president of Porsche Cars North America Inc.
Including improvements in equipment, he said, the typical price decrease amounts to 10 per cent.
"We listened to the market and did what is best for our customers in Canada."
Amid outraged tales of prices being higher in Canada than in the U.S. by 30 per cent or more as the Canadian dollar approached parity with the American currency, Porsche said its suggested base retail price for a new Boxster roadster is $58,100, compared with $63,600 for the 2007 model.
A base Cayenne SUV is $55,200, down from $60,100, while a Cayman coupe drops to $63,500 from $69,600 and a 911 Turbo gets marked down to $158,300 from $170,700.
 
Old Sep 25, 2007 | 10:55 AM
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How stupid is that on a par dollar....DUH!

I bought mine in the good old US of A.
 
Old Sep 25, 2007 | 11:05 AM
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This price drop is still not up to par with today's currency rates compared with the weak USD. Unsatisfied i still am!
 
Old Sep 25, 2007 | 12:35 PM
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+1,Why are we getting rip off?
 
Old Sep 25, 2007 | 12:40 PM
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Because Porsche subsidizes its US prices because it is their largest market

I did a comparison between Germany and the US and the prices in the States were 25% lower (not counting sales tax)

My specs run US$ 146k, the same would cost in Germany close to 200k
Go have a look at the German Porsche web-site and do a configuration and do the same on the US site and you will see the difference

Mike
 
Old Sep 25, 2007 | 12:50 PM
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What will happen to the poor sap that signed a deal based on the former price structure? Can you say dry holed??
 
Old Sep 25, 2007 | 02:06 PM
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Originally Posted by Mike2727
Because Porsche subsidizes its US prices because it is their largest market

I did a comparison between Germany and the US and the prices in the States were 25% lower (not counting sales tax)

My specs run US$ 146k, the same would cost in Germany close to 200k
Go have a look at the German Porsche web-site and do a configuration and do the same on the US site and you will see the difference

Mike
I am just speculating, but I doubt Porsche really wants to have the US prices as low as they are. I would attribute that difference to the consistent rise of the Euro vs. the US dollar. The result being that even without changing Porsche prices in Germany, relative to the USD, it appears that the German prices are rising. As a result of strong sales they have no real incentive to lower prices either, since it's not like people can import them easily from the US.
Whereas in the US, Porsche can't suddenly charge $15k more to align prices with Germany, because then their prices would be skewed relative to other car manufacturers.
So I think they are just benefiting from a strong currency in Germany, and suffering from it in the US. That's my take on it anyways.

As far as the Canadian prices being lowered 8%, it is not enough. I don't expect them to put prices on par with the US, because of the different economies of scale involved with the smaller market, and due to the fact that the dollar is not a lock to stay at or near par. But when a base Carrera is $74k in the US vs. $100k in Canada there is a $26k difference, an $8k reduction still leaves about $18k of discrepancy.
It's a step in the right direction though, hopefully the first of many .
 

Last edited by focusedmindset; Sep 25, 2007 at 02:10 PM.
Old Sep 25, 2007 | 03:34 PM
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focusedmindset

I agree with you for the most part, but it is not really the Euro rising but the dollar sinking.

If we take the German Euro price as the base, then Porsche would have to subsidize their US prices in order for them not to rise too much due to the weak US Dollar

As for Canada you are absolutely right.

Lucky for me I can drive it for 4 years and sell it at a much lower depreciation in Europe

Mike
 
Old Sep 25, 2007 | 03:46 PM
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Originally Posted by CamNeelyphile
What will happen to the poor sap that signed a deal based on the former price structure? Can you say dry holed??
All 07 car still on the lot will have price adjustment. Other deals are depends on how your dealer fight for you.
 
Old Sep 25, 2007 | 03:59 PM
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Are prices the cheapest in the USA ?

Are they the most expensive in the UK?


i am in Australia.

my 996 4CS tip was AU$245K in 2004

my 997 turbo tip 2008 coming very soon is AU$343K

(both had the odd one or two options)

convert to your local currency around the world and see why some folks can afford these cars, and those same people, if were in another country might not.

since porsches will be assembled in india in the future, porsches may be pretty cheap in that country soon.
 
Old Sep 25, 2007 | 04:03 PM
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I believe the US is by far the cheapest to buy a car (due to weak dollar, low taxes etc)
 
Old Sep 25, 2007 | 08:40 PM
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porsche hedges with currency

there was an article lasat year on how porsche made is hedged for two years out
 
Old Sep 26, 2007 | 10:29 AM
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we are a small market and they have been dryhumping us as long as possible
 
Old Sep 26, 2007 | 10:42 AM
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good time to buy int he states right now before all prices drop.....
 
Old Sep 26, 2007 | 12:07 PM
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Dear Canadians,

I moved to the US... I don't have 15% sales tax anymore... I don't pay 48% income tax anymore... and **** is cheap down here, and when you order **** on the internet it shows up next day without any brokerage costs, or border fees.... I love it (and Washington is a really pretty state!).

Seth.
 


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