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Andrew Palmer is the New CEO of Aston Martin

Published: Sep 02, 2014
Tags: Corporate, People

by Pete Norwood
Aston Martin Lagonda is pleased to announce that Aston Martin will appoint Andrew Palmer as its new Chief Executive Officer to lead the company in its next phase of technology and product creation. Dr Palmer, 51, will join Aston Martin from Nissan Motor Corporation where he served as Chief Planning Officer. Palmer will assume operational responsibility for all aspects of the business.
Gaydon, UK; 2nd September 2014: Aston Martin Lagonda (“Aston Martin”) is pleased to announce that Aston Martin will appoint Andrew Palmer as its new Chief Executive Officer to lead the company in its next phase of technology and product creation. Dr Palmer, 51, will join Aston Martin from Nissan Motor Corporation where he served as Chief Planning Officer. Palmer will assume operational responsibility for all aspects of the business.

‘Andy’ Palmer CMG is a British-born chartered engineer, chartered manager and businessman with 35 years of automotive industry experience. Palmer was Chief Planning Officer, Executive Vice President and Member of the Executive Committee of Nissan Motor Company reporting directly to the President and CEO. His responsibilities included Corporate and Product Planning, Program Management, Electric Vehicles, Global Marketing Communications, Global Sales and IS/IT. Palmer also served as Chairman of Infiniti.

Palmer’s appointment at Aston Martin will commence after he completes a transition period from his current employer.

Palmer started his professional career in 1979 aged 16, as an apprentice at Automotive Products Limited (UK). In 1986 he joined Austin Rover to eventually become Transmissions Chief Engineer of Rover Group. Palmer joined Nissan in 1991 and was based in Japan for the past 13 years.

In 2012, Palmer was named the automotive industry's most influential British executive by Auto Express, and in 2013, the world's third most influential Chief Marketing Officer (after Apple and Samsung CMO’s) by the CMO Influence Study, conducted by marketing firm Appinions for Forbes magazine. Furthermore, among Interbrand’s Best Global Green Brands 2013, Nissan claimed the fifth position with Palmer being credited with "elevating marketing to a science.” Palmer was appointed Companion of the Order of St Michael and St George (CMG) in the 2014 New Year Honours for services to the British automotive industry.

A statement from the shareholder board of Aston Martin said, “We’re delighted that Andy will join us as our new CEO at this important time at Aston Martin. Andy’s wealth of experience on the global automotive stage in marketing and sales, engineering and technology, and luxury and brand management will be instrumental in taking Aston Martin forward through its most significant and ambitious period of investment to date.”






http://www.astonmartin.com/en/live/n...f-aston-martin

 

Well he was involved with turning the Nissan Sunderland plant in to the most efficient car plant in Europe so there are a few people at Gaydon going to get a wake up call!
What is it with Aston and having CEO's that like to flaunt their doctorate
Good luck to him

 

http://www.carsuk.net/aston-martin-m...almer-new-ceo/

 

Thanks for sharing. That was a very insightful piece with really good analysis of the facts.

 

Not really
They are guessing Daimler influenced him and the platforms are far from "ancient"
Interesting spin on it though!
He is a good fit either way

 

I'm leaning toward Mikey's opinion on this.

The current cars may be dated (and possibly even "ancient" compared to some others), but everyone knows the AMG-AML partnership is bringing the drivetrains and electronics up-to-date. So the comment in the article is a moot point at best, and an attempt at ignorant hype at worst.

I would imagine the prestige of being the CEO and the challenge of heading AML would be push enough to go from Nissan to Aston Martin. And, as an American: I would imagine that the chance to return to the UK and lead Aston Martin would be quite the honor for a Brit.

 

Well considering how well Carlos Ghosn and his team turned Nissan around, this sounds like a very good thing for AML

 

What role is Dr. Bez serving now?

 

Uh... I count 2 mentions of "Dr" in the article, and 14 occasions when he is referred to as "Palmer", "Andrew Palmer" or "Andy".

You wouldn't have just a tiny little axe to grind, would you?

 

He was planning to retire after successor was announced.

 

AFAIK nothing as he has left the business

 

Nothing other than driving for the racing team on the endurance races.

 

Thanks for the replies.

 

Is it just me, or is anyone else a little concerned that this guy may not have that product passion or experience of Bez?

I hope Bez stays on in some sort of supervisory capacity, especially with Aston dependent on zee germans for future tech etc.

FF

 

No, it's just you. Palmer is a good guy and a gearhead.