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Porsche's new slogan

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Old Mar 2, 2016 | 07:51 AM
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Porsche's new slogan
Aston Martin has had "Power Beauty Soul"

Porsche now has "Power Presence Design"

What's up with that's?
 
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Old Mar 2, 2016 | 08:00 AM
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This, after Porsche sued Aston over the use of "GT4" in a production vehicle name... which Aston had already been using for years in racing....
 
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Old Mar 2, 2016 | 10:04 AM
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I know I'm biased, but PBS is far more poetic and evocative than "Power, Presence, Design". There's some weirdness to saying those three words and it comes out clunky sounding.

I think "there is no substitute" was much better.
 
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