French luxury goods maker LVMH Moet Hennessy Louis Vuitton SA — better known as just Louis Vuitton — has won an auction to acquire Aston Martin from Ford, according to a German news report.

The news will appear in weekly auto magazine Autobild tomorrow, according to MarketWatch, which obtained an advance copy of the article. The Autobild report cites well-placed but anonymous sources.

Earlier this week, bidding ended for Aston Martin, which has been up for "auction" since August. Ford is selling the successful sports car company in order to raise much-needed capital.

Ford will retain a 15 percent stake in the company, according to the report. No details on the sale price were given, but a report by Britain's Sunday Times in December put valuation as high as $1.2 billion. To be honest I think that $1.2 billion, for a company like Aston Martin, is a somewhat of a LOW price. Especially when you consider that AM has a sterling reputation,image,history and low volume automaker .I wonder what Ford''s Reserve price was,thats if they even had one,since they are desperate for every penny they can get. LVMH definetly got a VERY good bargain.

Poeple what are your thoughts on AM being bought be LV? Well they AM be BETTER or WORSE. (ill add my thought s later lol)

 

Hard to see how it's a good thing . . .

 

We'll probably see the birth of the ultimate nouveaux riches-mobile.

 

Hmmm. What does LV know about cars?

 

I think Louis Vuitton has been linked to Aston Martin a few times in the past. I think they will continue to make the brand a "luxury" only car.

I just hope they dont add their "patterns" to it

 

yes x10000000


I freaking hate their pattern SO much....

 

They better not ruin my dream car. argh!

Chris

 

Ahhhhh! I can see it now. LV patterns on the convertible tops, and all over the upholstery. Pretty much what you'll see most rappers do to their cars in an episode of Cribs.

 

Doesn't LVMH make things other than handbags?

I don't necessarily see it as a bad thing. Look at it this way, Ford owned AM, but we never say an Aston Martin SUV or Aston Martin "Taurus".

 

LVMH's brands include:

• Wines and Spirits
  • 10 Cane Rum
  • Cape Mentelle
  • Chandon Estates
  • Château d'Yquem
  • Cloudy Bay
  • Hennessy
  • Krug
  • Mercier
  • Moët et Chandon (including Dom Pérignon)
  • MountAdam
  • Newton
  • Ruinart
  • Veuve Clicquot
  • The Glenmorangie Company.

• Watches and Jewellery
  • Chaumet
  • Dior Watches
  • FRED
  • OMAS
  • TAG Heuer
  • Zenith International S.A.
  • (and license agreements with Zodiac Watches)

• Fashion and leather goods
  • Berluti
  • Celine
  • Donna Karan
  • eLUXURY
  • Emilio Pucci
  • Valentino
  • Fendi
  • Givenchy
  • Kenzo
  • Loewe
  • Louis Vuitton
  • Marc Jacobs
  • StefanoBi
  • Thomas Pink

• Retailing
  • DFS
  • La Samaritaine
  • Le Bon Marché
  • Starboard Cruise Services
  • Sephora

• Perfume
  • Acqua di Parma
  • BeneFit Cosmetics
  • Fresh
  • Guerlain
  • Kenzo Parfums
  • Laflachère
  • Valentino Fragrances
  • Make Up For Ever
  • Parfums Christian Dior
  • Parfums Givenchy
  • Perfumes Loewe

• Other Activities
  • La Tribune

 

So that's why the founder of LV made it on the Forbes 400 list...

 

better. IMO

 

Great news, soon we'll get cheap Aston knock offs from Asia!!!

 

LMVH has more ties to car manufacturing than you realize. One of the key people responsible for putting LMVH together was Jean-Paul Elkann, previously head of Christian Dior (and before that head of French Steel-the Europeans believe that Renaissance men can do anything). By all accounts he was a pretty amazing guy. His son Alain is an author, and was married for awhile to Margherita Agnelli. As a result, his grandson John Elkann is now the vice-chairman and heir apparent at Fiat. Think that Fiat subsidiary in Maranello might be able to help out the folks at LMVH...?

 

That's