You hit the nail on the head. What I like about the products we sell, mainly the waxes, is that it heightens the detailing and ownership experience. It becomes more than a chore and you become one with your car. Some may think it's out there and we're nuts, but it's such a gratifying experience when after all the care that went into claying and polishing to prep the paint, you now really get to make a connection and bond with the car in a whole new way that is more personal and sensual. Massaging the wax into the paint with your bare hands is, I'm told by many, an orgasmic experience I'm not sure if my clients mean it with respect to themselves or their car. I think I'll leave that to the imagination